Too Faced

Too Faced Born This Way Longwear Liquid Foundation — Medium-to-Full, Hydrating, 1.01 fl. oz.

High-performance beauty made for confident daily results

$138.29

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Why customers choose Auvira Beauty

Born This Way Longwear Liquid Foundation is a hydrating, weightless foundation that gives natural-looking medium-to-full coverage with 24-hour wear.

This bestselling Too Faced foundation is formulated to blur the line between skin and makeup, delivering a natural finish that resists sweat, humidity and transfer while staying comfortable. Lightweight and oil-free, it’s designed to feel like your skin with enhanced coverage that appears undetectable in photos and real life. The formula is vegan and cruelty-free, made to hydrate without caking, and comes in a convenient 1.01 fl. oz. pump bottle for controlled application.

How long will this foundation last through a busy day?

This formula is engineered for extended wear—designed to stay put for up to 24 hours without fading, creasing, or transferring easily. It performs under sweat and humidity, making it suitable for long shifts, travel days, or events that span morning to night.

  • 24-hour wear formulation for long-lasting coverage
  • Resists sweat, humidity, and water
  • Transfer-resistant to reduce smudging on clothes and masks
  • Fadeproof and crease-proof finish for all-day confidence

What kind of coverage and finish should I expect?

Born This Way offers medium-to-full coverage that blends seamlessly into skin for a natural, skin-like finish. The texture is weightless and non-caking, designed to smooth the look of pores and even skin tone while remaining photo-friendly.

  • Medium-to-full coverage that’s buildable
  • Natural, luminous-but-not-greasy finish
  • Minimizes appearance of pores without heavy texture
  • Non-streaking and non-poring for even application

How does the formula behave on different skin types?

The oil-free, hydrating base is formulated to suit a range of complexions: it adds moisture without an oily residue and keeps a natural look on dry, combination, and oily skin. Because it’s lightweight and non-comedogenic in effect, it layers well with primers, setting powders, and creams.

  • Hydrating yet oil-free for balanced skin feel
  • Buildable coverage works with primers and setting products
  • Photofriendly formula for camera-ready finishes
  • Vegan and cruelty-free for conscientious shoppers

How should I apply and set this foundation for best results?

Dispense a small amount and apply with a brush, sponge, or fingertips, building coverage where needed. Set selectively with powder on oily zones or a light setting spray for extended longevity without dulling the finish.

  • Use a damp sponge for sheerer, skin-like application
  • Layer with a dense brush for fuller coverage in problem areas
  • Set T-zone with powder to control shine; use spray to meld layers
  • Works well with hydrating primers for dry skin or mattifying primers for oily skin

Who is this for: Born This Way Natural Finish Longwear Liquid Foundation is suited to anyone seeking a modern, camera-ready foundation that looks like skin while providing reliable all-day coverage. Ideal for people who want a hydrating yet oil-free formula that holds up to humid conditions, provides buildable medium-to-full coverage, and is produced vegan and cruelty-free. If you want a foundation that photographs well, layers easily with other products, and maintains a natural finish through long days, this foundation is designed with you in mind.

Ingredients

Ingredients: Water Aqua Eau, Dimethicone, Coco-caprylate/caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg/ppg-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (ci 77891), Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499)] ILN53753 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

FAQ

Q: Is Born This Way foundation suitable for sensitive skin?

A: The formula is hydrating, oil-free, and non-caking, often tolerated by many; patch-test first if you have sensitive skin.

Q: Can I build this foundation to full coverage?

A: Yes—apply in thin layers and build coverage where needed for medium-to-full results without caking.