Too Faced

Too Faced Born This Way Liquid Foundation — Natural Finish, 1.01 fl oz | Hydrating, Medium-to-Full Coverage Longwear

High-performance beauty made for confident daily results

$138.29

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Why customers choose Auvira Beauty

Too Faced Born This Way Natural Finish Longwear Liquid Foundation is a hydrating, weightless foundation that delivers medium-to-full, natural-looking coverage with long-lasting, transfer-resistant wear.

This foundation blurs the line between makeup and skin with a breathable formula designed for extended wear. Formulated to feel lightweight while providing buildable coverage, it aims to keep skin looking even, photo-ready, and hydrated without a heavy or cakey finish. The formula is vegan and cruelty-free and comes in a convenient 1.01 fl. oz. bottle for everyday use.

How long will the coverage last during a busy day?

The Born This Way Natural Finish formula is engineered for prolonged wear and resistances that help maintain coverage through daily activities. While results depend on skin type and environmental conditions, the foundation is built to be fade- and crease-resistant for extended hours.

  • 24-hour wear claim for long-lasting coverage
  • Waterproof, sweat- and humidity-proof construction
  • Transfer-resistant to reduce product rub-off
  • Non-caking and non-streaking for continuous natural finish

What kind of finish and coverage can I expect?

This foundation offers a natural finish that reads like skin while providing medium-to-full, buildable coverage. It’s intended to even skin tone and minimize the look of pores without settling into fine lines, so photographs and close-up views remain flattering.

  • Natural, skin-like finish that looks undetectable
  • Medium-to-full, buildable coverage for concealing and evening
  • Improves appearance of skin tone and reduces pore visibility
  • Photo-friendly formulation to avoid flashback in pictures

How does it feel on different skin types, and is it hydrating?

The formula balances hydration with an oil-free texture to suit a variety of skin types. It’s designed to feel lightweight and comfortable, providing moisture without a greasy finish—helpful for anyone who wants a hydrated look without extra oil.

  • Hydrating ingredients for a dewy, natural appearance
  • Oil-free base to help control shine on combination/oily skin
  • Non-poring to avoid clogging and maintain breathability
  • Suitable for layering under powder or setting spray

Is this foundation easy to wear in photos and active situations?

Yes—this foundation is formulated to be photo-friendly and to withstand active conditions like heat and humidity. Its transfer-resistant and crease-proof properties make it a practical choice for events, travel, and daily routines where lasting wear matters.

  • Reduces shine and flashback for clear photos
  • Resistant to sweat, humidity, and light water exposure
  • Maintains finish when layered with other makeup products
  • Cruelty-free and vegan for conscious consumers

Who this is for: Too Faced Born This Way Natural Finish Longwear Foundation suits anyone seeking a skin-like, buildable foundation that bridges hydration with long-lasting performance. Ideal for people who want medium-to-full coverage without heavy texture—photographers, event-goers, everyday commuters, and makeup users who prefer a natural finish will find this foundation useful. If you value vegan and cruelty-free formulas with resistance to transfer, sweat, and humidity, this product is designed to meet those needs.

Ingredients

Ingredients: Water Aqua Eau, Dimethicone, Coco-caprylate/caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl Peg/ppg-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (ci 77891), Iron Oxides (ci 77491), Iron Oxides (ci 77492), Iron Oxides (ci 77499)] ILN53753 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

FAQ

Q: Is Too Faced Born This Way foundation suitable for oily skin?

A: Yes. It’s oil-free and offers a natural finish that controls shine while remaining hydrating, suitable for combination to oily skin when set with powder.

Q: Does this foundation transfer or fade easily?

A: The formula is transfer-resistant and designed to be sweat-, humidity-, and crease-proof, so it resists fading and transfer under typical daily conditions.