Too Faced Born This Way Full-Coverage Hydrating Concealer — Marshmallow (0.45 fl oz), Multi-Use & Photo-Friendly

Too Faced Born This Way Super Coverage Multi-Use Concealer is a full-coverage, hydrating concealer that conceals, contours, highlights, and retouches with a natural, photo-friendly finish.

This lightweight liquid concealer delivers buildable, high-pigment coverage while feeling comfortable on the skin. Formulated with hyaluronic acid, coconut water, marshmallow extract and alpine rose, it helps maintain moisture without oiliness or flashback. The non-comedogenic, vegan and cruelty-free formula is designed for everyday wear and camera-ready moments in a 0.45 fl oz tube.

How well does this concealer cover dark circles and blemishes?

Born This Way Super Coverage provides strong, buildable coverage designed to mask dark circles, redness, and imperfections while still sitting naturally on the skin. The concentrated pigments deliver near-full coverage in one layer and can be blended for spot correction or larger areas.

• Full-coverage pigments for immediate concealing
• Buildable formula lets you layer without cakiness
• Oil-free, non-comedogenic finish reduces clogging risk
• Up to 12-hour wear for long days and events

Will this concealer look natural in photos and under flash?

The formula is engineered to be photo-friendly with no flashback, delivering a natural-looking finish both in handheld photos and studio lighting. It balances high coverage with a soft, undetectable texture so skin appears even and lit-from-within on camera.

• No flashback technology for true-to-tone photos
• Natural finish that mimics skin rather than masking it
• Light-reflecting pigments that avoid a flat appearance
• Suitable for portrait and lifestyle photography

How does the formula hydrate without feeling heavy or greasy?

Hydration comes from hyaluronic acid and coconut water, which attract and hold moisture while remaining lightweight. Marshmallow extract and alpine rose help soothe and condition skin, so the concealer softens fine lines and maintains a fresh look throughout the day.

• Hyaluronic acid for moisture retention and plumping effect
• Coconut water adds lightweight hydration and a dewy finish
• Botanical extracts to soothe and support skin comfort
• Oil-free base prevents a greasy or shiny appearance

How can I use this product beyond under-eye concealing?

This product is formulated as a multi-use makeup hybrid—perfect for concealing, contouring, highlighting, and on-the-go touch-ups. Its concentrated pigments and blendable texture make it adaptable as a corrector, spot concealer, or a precise highlighter when selected in lighter shades.

• Use a shade lighter to highlight under the eyes and center of face
• Use a shade deeper to sculpt and contour cheeks or jawline
• Spot-conceal blemishes with small dabbing motions and blend edges
• Tap on for quick daytime retouches without reapplying foundation

Who is this product for? Too Faced Born This Way Super Coverage Multi-Use Concealer suits anyone seeking a high-performance, hydrating concealer that performs well in person and on camera. It's a good pick for people with dark circles, persistent redness, or blemishes who want long wear without feeling cakey, as well as makeup artists who need a versatile, multi-use tube for covering, contouring, and highlighting. Because the formula is vegan, cruelty-free, oil-free and non-comedogenic, it’s also appropriate for those looking for cleaner, skin-friendly coverage options.

Ingredients

Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Isoamyl Laurate, Triethylhexanoin, Trimethylsiloxysilicate, Cetyl Peg/Ppg-10/1 Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Methyl Trimethicone, Dimethicone, Glycerin, Butylene Glycol, Disteardimonium Hectorite, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Sodium Hyaluronate, Cocos Nucifera (Coconut) Liquid Endosperm, Cocos Nucifera (Coconut) Fruit Juice, Rhododendron Ferrugineum Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, 1,2-Hexanediol, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]