Too Faced Born This Way Full-Coverage Hydrating Concealer — Golden Beige 0.45 fl oz, Long-Wear Photo-Friendly

Too Faced Born This Way Super Coverage Multi-Use Concealer is a full-coverage, hydrating liquid concealer designed to cover dark circles, blemishes, and texture while looking natural on camera and in person. This multi-tasking concealer blends high-pigment coverage with moisturizing ingredients so you can conceal, contour, highlight, and retouch without a heavy or cakey finish. Its oil-free, non-comedogenic formula includes hyaluronic acid, coconut water, and alpine rose to help maintain skin comfort and hydration while delivering lasting wear that photographs well.

How does this concealer perform throughout a long day?

The formula is built for extended wear and is designed to remain comfortable for up to 12 hours while resisting midday breakdown. The high-pigment coverage conceals imperfections, yet the texture stays breathable and non-greasy.

• Up to 12 hours of wear for long events or busy schedules
• Oil-free and non-comedogenic to minimize pore-clogging
• Photo-friendly finish with no flashback under camera lighting

What skin benefits does the formula offer?

Beyond coverage, the concealer contains skin-conditioning ingredients to help maintain hydration and a smoother appearance. These humectants and botanicals support comfort for under-eye skin and other delicate areas.

• Hyaluronic acid helps attract and retain moisture
• Coconut water adds lightweight hydration and a fresh feel
• Alpine rose contributes antioxidant-rich conditioning for a softer finish

Can I use it for contouring, highlighting, and spot coverage?

Yes — this product is formulated as a multi-use concealer and makeup hybrid so you can build and blend it for a variety of techniques. Its concentrated pigments make it suitable for precise spot coverage or blending into larger areas for brightening and contouring.

• Full-coverage pigmentation works on blemishes and discoloration
• Sheer or layered application allows highlighting and contouring versatility
• Blendable texture supports both precision and all-over retouching

Is this product a good choice for sensitive or acne-prone skin?

The concealer is formulated to be oil-free and non-comedogenic, reducing the likelihood of pore congestion. It is also vegan and cruelty-free, which may appeal to shoppers seeking ethically-made cosmetics.

• Oil-free base reduces potential for excess shine or breakouts
• Non-comedogenic formula designed to avoid pore blockage
• Vegan and cruelty-free manufacturing aligns with ethical preferences

Who is this for This concealer suits anyone who wants a high-coverage, camera-ready finish without sacrificing hydration—ideal for people covering dark circles, discoloration, or blemishes, as well as makeup users who like to streamline their routine by using one product for concealing, contouring, and highlighting. It’s particularly useful for those who need long-lasting, photo-friendly coverage that stays comfortable on normal, combination, or slightly dry skin types.

Ingredients

Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Isoamyl Laurate, Triethylhexanoin, Trimethylsiloxysilicate, Cetyl Peg/Ppg-10/1 Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Methyl Trimethicone, Dimethicone, Glycerin, Butylene Glycol, Disteardimonium Hectorite, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Sodium Hyaluronate, Cocos Nucifera (Coconut) Liquid Endosperm, Cocos Nucifera (Coconut) Fruit Juice, Rhododendron Ferrugineum Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, 1,2-Hexanediol, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]

FAQ

Q: How long does Born This Way concealer last on skin?

A: It delivers up to about 12 hours of wear with a natural finish, depending on skin type and conditions.

Q: Is this concealer suitable for sensitive skin?

A: The formula is oil-free and non-comedogenic, with hydrating ingredients, but patch testing is recommended for very sensitive skin.