Too Faced

Too Faced Born This Way Full-Coverage Hydrating Concealer — Butterscotch 0.45 fl oz, Multi-Use Photo-Ready

High-performance beauty made for confident daily results

$90.95

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Why customers choose Auvira Beauty

Too Faced Born This Way Super Coverage Multi-Use Concealer is a full-coverage, hydrating liquid concealer designed to hide dark circles, blemishes, and even sculpt or highlight for a natural, photo-ready finish.

This multi-use concealer blends intensive pigments with skin-friendly hydrators to deliver long-wearing, undetectable coverage. The formula pairs hyaluronic acid, coconut water, and alpine rose to support a comfortable, non-cakey wear that photographs without flashback. Conveniently built for concealing, contouring, highlighting, and quick touch-ups, it comes in a travel-friendly 0.45 fl oz tube and is both vegan and cruelty-free.

How does this concealer perform for under-eye coverage?

Born This Way Super Coverage provides concentrated pigment to conceal dark circles while hydrating the delicate under-eye area so the finish looks smooth rather than settling into fine lines. Its moisturizing ingredients help maintain a natural, luminous finish throughout the day without appearing heavy.

  • Full-coverage pigment for effective discoloration correction
  • Hyaluronic acid helps plump and hydrate thin under-eye skin
  • Non-cakey, photograph-friendly finish with no flashback
  • 12-hour wear that resists creasing when applied and set properly

Can I use it to contour, highlight, and retouch throughout the day?

Yes — the concentrated, blendable formula doubles as a versatile complexion tool. Use deeper shades to contour, lighter shades to highlight, and the same applicator for on-the-go retouches for a polished look without adding multiple products.

  • Multi-use coverage suitable for contouring and brightening
  • Buildable coverage to go from medium to full without cakiness
  • Precision doe-foot applicator for targeted placement and blending
  • Ideal for quick touch-ups during busy days or events

What skin types is this formula suited for and how does it feel on skin?

The oil-free, non-comedogenic formula works well across most skin types, especially normal, combination, and dry skin that benefits from extra hydration. People with oilier skin can still use it with a light powder set for longer wear and reduced shine.

  • Hydrating ingredients for comfortable all-day wear
  • Oil-free and non-comedogenic for minimal pore congestion
  • Photograph-ready finish prevents flashback in photos
  • Works well under foundation or worn alone for lighter routines

How does the formula support long wear and camera-ready results?

The concealer balances high-pigment coverage with skin-conditioning actives to stay put without appearing heavy. Its formulation is optimized to avoid flashback, so it looks natural both in person and on camera.

  • High-pigment, buildable coverage for up to 12 hours
  • Photo-friendly technology that minimizes flashback
  • Hydrating blend keeps makeup from cracking or creasing
  • Vegan and cruelty-free — aligns with ethical beauty preferences

Who is this for? If you want a single, multipurpose concealer that covers discoloration, sculpts features, and brightens without looking heavy or reflective, Too Faced Born This Way Super Coverage is built for you. It’s ideal for anyone who prefers a streamlined routine with dependable, camera-ready results: makeup lovers who photograph frequently, busy professionals needing quick touch-ups, and beauty fans who want a hydrating, full-coverage product that performs across skin types. Choose the shade that best matches your undertone to achieve a seamless, natural finish.

Ingredients

Ingredients: Water\Aqua\Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Isoamyl Laurate, Triethylhexanoin, Trimethylsiloxysilicate, Cetyl Peg/Ppg-10/1 Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Methyl Trimethicone, Dimethicone, Glycerin, Butylene Glycol, Disteardimonium Hectorite, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Sodium Hyaluronate, Cocos Nucifera (Coconut) Liquid Endosperm, Cocos Nucifera (Coconut) Fruit Juice, Rhododendron Ferrugineum Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, 1,2-Hexanediol, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Titanium Dioxide (Ci 77891)]

FAQ

Q: Is this concealer suitable for acne-prone skin?

A: Yes. The formula is oil-free and non-comedogenic, designed to provide coverage without clogging pores.

Q: Will it show up in flash photography?

A: No. Born This Way Super Coverage uses photo-friendly technology to minimize flashback in photos.