Too Faced Born This Way Ethereal Light Illuminating Concealer, Buttercup — Hydrating & Non-Creasing

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer in Buttercup is a lightweight, hydrating concealer that hides imperfections, brightens under-eyes and resists creasing for long-lasting wear.

This serum-texture concealer blends skin-loving hydrators — hyaluronic acid, aloe leaf extract, daikon seed extract and squalane — into a waterproof formula that aims to cover dark circles and imperfections while imparting a natural luminosity. The concealer is delivered in a precise applicator designed for targeted placement and smoothing. Lightweight but buildable, it’s formulated vegan and cruelty-free and comes in a travel-friendly 0.16 fl oz tube.

How does this concealer handle under-eye darkness and fatigue?

The Born This Way Ethereal Light formula combines brightening pigments with hydrating actives to visually diminish darkness and signs of tiredness. It creates a lifted, more awake appearance without settling into fine lines when applied and blended correctly.

• Brightening shade Buttercup neutralizes blue-purple under-eye tones.
• Hyaluronic acid plumps and hydrates the thin under-eye area.
• Light-reflecting pigments add subtle luminosity for a rested look.

Will it crease, cake, or wear all day?

The formula is designed to be waterproof and resistant to creasing, offering long wear when set and applied sparingly. Because it’s lightweight and serum-like, it blends easily and can be layered for more coverage without feeling heavy.

• Waterproof base helps lock coverage in place through the day.
• Serum-light texture prevents thick buildup and visible creasing.
• Works with a light dusting of setting powder for extended hold.

How should I apply it for the best, most natural finish?

Use the unique applicator to dot product directly where you need coverage, then tap gently with a brush, sponge or fingertip to blend. Start with a thin layer and build gradually to avoid over-application and maintain a skin-like finish.

• Dot a small amount under the inner corner and along shadowed areas.
• Tap and blend outward for seamless transition into surrounding skin.
• Set lightly if you prefer mattified wear or leave luminous for dewy effect.

What skin types and concerns does this concealer suit?

The lightweight, moisturizing formula is created to be comfortable on normal, dry and combination skin, and helpful for those wanting hydration plus coverage. It’s also a practical choice for people seeking a cruelty-free, vegan option with active skin-conditioning ingredients.

• Good for dry to normal skin thanks to squalane and hyaluronic acid.
• Suitable for combination skin when set in oily zones.
• Recommended for users who want subtle luminosity with coverage.

Who is this for: Too Faced Born This Way Ethereal Light Concealer in Buttercup is aimed at anyone who wants lightweight, buildable coverage that brightens and hydrates—especially those targeting under-eye darkness and natural-looking imperfection coverage. It’s ideal for makeup users who prefer a luminous finish, travel-friendly packaging and formulas formulated without animal testing.

• Features: Waterproof wear, immediate and all-day moisture, dark-circle improvement, unique precision applicator, powered by hyaluronic acid, daikon seed extract, aloe leaf and squalane.
• Benefits: Natural luminosity, non-creasing appearance, vegan and cruelty free, compact 0.16 fl oz tube for on-the-go touchups.

Ingredients

Ingredients: Water\Aqua\Eau, Hydrogenated Didecene, C9-12 Alkane, Glycerin, Polyglyceryl-4 Isostearate, Trimethylsiloxysilicate, Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Caprylic/Capric Triglyceride, Polypropylsilsesquioxane, Isohexadecane, Vp/Hexadecene Copolymer, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Juice, Rosmarinus Officinalis (Rosemary) Leaf Extract, Rhododendron Ferrugineum Extract, Aesculus Hippocastanum (Horse Chestnut) Extract, Raphanus Sativus (Radish) Seed Extract, Argania Spinosa Kernel Oil, Sodium Hyaluronate, Caprylyl Glycol, Octyldodecanol, Stearalkonium Hectorite, Squalane, Tripeptide-1, Coco-Caprylate/Caprate, Citric Acid, Xanthan Gum, Butylene/Ethylene/Styrene Copolymer, Trisodium Ethylenediamine Disuccinate, Ethylene/Propylene/Styrene Copolymer, Propylene Carbonate, 1,2-Hexanediol, Hydrogenated Lecithin, Lecithin, Sodium Chloride, Disteardimonium Hectorite, Hydrogenated Styrene/ Isoprene Copolymer, Fructose, Tocopherol, Tocopheryl Acetate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Dehydroacetate, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499)]