TIGI Serial Blonde Restoring Shampoo - 13.53 fl oz, Hydrolyzed Keratin & Anti-Brass Formula

TIGI Bed Head Serial Blonde Restoring Shampoo is a restorative cleansing treatment formulated to strengthen chemically lightened blonde hair while renewing color vibrancy and reducing brassiness.

If your blonde has been weakened by bleaching, highlights, or frequent color services, this salon-grade shampoo is built to gently remove buildup and start rebuilding strand structure. The formula combines hydrolyzed keratin, milk protein, and key amino acids to reinforce fragile hair from the inside while smoothing the cuticle for reflective shine. Use it as the first step in a targeted blonde care routine—follow with the matching conditioner for fuller restoration.

How does this shampoo help damaged blondes?

Serial Blonde Restoring Shampoo focuses on repairing structural damage caused by chemical processes rather than just cleansing. Protein-packed ingredients fill weakened areas of the hair shaft to restore elasticity, while cuticle-smoothing agents improve surface texture and light reflection.

• Hydrolyzed keratin penetrates and strengthens broken keratin bonds
• Milk protein and amino acids like arginine and lysine reinforce strands
• Gluconolactone smooths the cuticle for improved shine and manageability

Will it preserve or refresh my blonde color?

The shampoo is formulated for color-treated and naturally blonde hair to maintain brightness and reduce warm, brassy tones. It gently clears product and environmental buildup that can mute color, helping highlights and bleached areas appear cooler and more luminous.

• Removes residue without harsh stripping of tone
• Supports cooler, vibrant blonde tones by smoothing the hair surface
• Best results when paired with the Serial Blonde Conditioner

How should I use it for best results?

Apply to wet hair and work into a rich lather, then rinse thoroughly; repeat if hair is particularly dirty or product-laden. For a complete rebuilding routine, follow immediately with the Serial Blonde Conditioner and use both consistently to see cumulative improvement.

• Work shampoo into wet hair, lather, rinse well
• Follow with Serial Blonde Conditioner for deeper repair
• Use regularly—consistent application strengthens results over time

Is this safe for all types of blonde hair?

Serial Blonde is designed for chemically lightened, highlighted, and naturally blonde hair seeking extra nourishment and resilience. While formulated for blonde tones, its strengthening benefits help any fragile, processed hair without altering unprocessed base color.

• Works on bleached, highlighted, and natural blondes
• Suitable for color-treated hair when used as directed
• Avoid contact with eyes; rinse immediately if contact occurs

Who is this for? If your hair shows signs of chemical damage—breakage, loss of elasticity, faded brightness, or unwanted brassiness—TIGI Bed Head Serial Blonde Restoring Shampoo is crafted for you. It’s ideal for people who want salon-quality rebuilding at home, especially clients who frequently bleach or highlight and need a protein-forward formula to restore strength, smoothness, and cooler blonde tone. Pair it with the matching conditioner and integrate into your regular wash routine for the best cumulative repair and color maintenance.

Ingredients

WATER (AQUA/EAU), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, GLYCERIN, POTASSIUM CHLORIDE, DIMETHICONOL, FRAGRANCE (PARFUM), SODIUM BENZOATE, GLYCOL DISTEARATE, GLUCONOLACTONE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM CHLORIDE, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, CITRIC ACID, TEA-DODECYLBENZENESULFONATE, SODIUM SULFATE, COCAMIDE MEA, ARGININE, TREHALOSE, HYDROLYZED MILK PROTEIN, LAURETH-23, HYDROLYZED KERATIN, LYSINE HCL, DISODIUM EDTA, PEG-45M, PHENOXYETHANOL, BENZOPHENONE-4, MAGNESIUM CARBONATE, SODIUM LAURYL SULFATE, SILICA, PPG-9, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), BLUE 1 (CI 42090), RED 33 (CI 17200), YELLOW 6 (CI 15985). Bed Head by TIGI are committed to delivering you the best products for creating freakin’ awesome hair. We may change our formulations from time to time to improve our range. Always check the packaging before use.