TIGI Serial Blonde Purple Toning Shampoo for Cool Blondes, 13.53 fl oz — Sulfate-Free, Shine-Boosting

Serial Blonde Purple Toning Shampoo by TIGI Bed Head is a salon-grade violet shampoo that neutralizes brassy yellow and orange tones to restore cool, luminous blonde and silver shades. Keep your lightened, highlighted or naturally pale hair looking fresh between salon visits with an accessible toning shampoo that deposits violet pigments while gently cleansing. Formulated with hydrolyzed pearl, rice bran extract and milk protein, this sulfate-free formula targets warmth and dullness to refresh cool tones and add reflective shine without stripping moisture.

How quickly will I notice a change in brassiness?

Results vary by hair porosity and starting tone, but most users see reduced yellow and orange casts after one application. Leave the shampoo on 1–3 minutes to allow violet pigments to neutralize unwanted warmth, then rinse and assess—repeat weekly or as needed.

• Use 1–2 times per week for maintenance.
• Leave on 1–3 minutes for standard toning.
• Longer processing may intensify toning—test first on a small section.

Will this shampoo dry out or damage colored hair?

Serial Blonde is crafted to tone while helping maintain softness: milk protein conditions and humectant ingredients support hydration as violet pigments work. It's sulfate-free, which reduces aggressive cleansing and helps preserve color longevity compared with harsher shampoos.

• Sulfate-free cleansing to protect color integrity.
• Milk protein helps condition and soften strands.
• Hydrolyzed pearl and rice bran extract add shine and nourishment.

Which hair colors benefit most from this product?

This purple toning shampoo is designed for a range of light shades: platinum, ash blonde, highlighted hair, silver and gray. It targets brassy yellow and orange undertones that commonly appear after lightening or natural fading.

• Platinum and ash blondes for cool tone maintenance.
• Highlighted hair to blend brightness and remove warmth.
• Silver and gray to refresh reflective, cool tones.

How should I incorporate it into my hair routine?

Add Serial Blonde into your regular wash routine as a targeted toning step. Use it in place of your everyday shampoo when brassiness appears, then follow with a nourishing conditioner—ideally the matching Serial Blonde Conditioner—for balanced moisture and enhanced tone control.

• Replace regular shampoo 1–2 times weekly for toning sessions.
• Apply to wet hair, work into a lather, leave 1–3 minutes, then rinse.
• Follow with a conditioner to lock in softness and shine.

Who is this for? Serial Blonde Purple Toning Shampoo is ideal for anyone with lightened or naturally pale hair who wants to reduce brassy warmth and boost cool, reflective tones without a salon visit. If you have color-treated, highlighted, platinum, ash, silver or gray hair and need an easy, professional-style toning step that also conditions, this product is built for those upkeep days between color services.

Ingredients

WATER (AQUA/EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, GLYCOL DISTEARATE, GLYCERIN, PHENOXYETHANOL, FRAGRANCE (PARFUM), CARBOMER, COCONUT ACID, SODIUM ISETHIONATE, DIMETHICONOL, POLYQUATERNIUM-10, PPG-9, LAURETH-4, NONFAT DRY MILK (SINE ADIPE LAC/POUDRE DE LAIT ÉCRÉMÉ), HYDROLYZED PEARL, ORYZA SATIVA (RICE) BRAN EXTRACT, DISODIUM EDTA, TEA-DODECYLBENZENESULFONATE, AMODIMETHICONE, LAURETH-23, SODIUM BENZOATE, LACTIC ACID, CITRIC ACID, ORYZA SATIVA (RICE) GERM OIL, XANTHAN GUM, PEG-45M, MAGNESIUM NITRATE, CETRIMONIUM CHLORIDE, TRIDECETH-12, POTASSIUM CHLORIDE, SILICA, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, HEXYL CINNAMAL, LINALOOL, EXT. VIOLET 2 (CI 60730), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891). Bed Head by TIGI are committed to delivering you the best products for creating freakin’ awesome hair. We may change our formulations from time to time to improve our range. Always check the packaging before use.

FAQ

Q: How often should I use Serial Blonde Purple Toning Shampoo?

A: Use 1–2 times weekly or as needed. Leave on 1–3 minutes for standard toning; adjust time for stronger results.

Q: Is this shampoo safe for color-treated hair?

A: Yes. It’s sulfate-free and formulated to tone while helping preserve moisture and color integrity.