TIGI

TIGI Bed Head Back It Up Texturizing Cream 4.23 fl oz — lightweight curl & wave definition, soft hold

High-performance beauty made for confident daily results

$71.40

3 shoppers currently have this item in cart.

Low stock: only 10 left in inventory. Add to cart before it's gone.

Shop Pay installment options may appear at checkout where eligible.

Free shipping Secure checkout 100% refund eligible
Bundle & save Buy 2 and save checkout time

Premium beauty quality selected for Australia customers.

Routine pack Build your routine pack (3)

Fast dispatch with always-free shipping and secure checkout on every order.

Free shipping

i

Free shipping on every order. Fast dispatch, tracked delivery, and secure checkout included.

Easy returns

i

Simple return flow and responsive support for eligible items.

Peak-demand shipping delays

i

During high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.

24/7 customer support

Questions before checkout? Our team is available and ready to help.

Share

Why customers choose Auvira Beauty

TIGI Bed Head Back It Up texturizing Cream is a lightweight styling cream that adds shape, body and long-lasting texture to curls, waves and natural hairstyles.

Designed for everyday styling, this 4.23 fl oz (125 ml) cream delivers soft hold and definition without stiffness or heavy residue. It helps maintain shape and boost natural movement across hair types and lengths, making it a versatile finish or styling base. The non-greasy formula smooths frizz while enhancing separation and bounce.

How will this cream improve my curl or wave definition?

The formula clings to strands to help curls and waves keep their structure while allowing natural movement. It defines individual curls, reduces flyaways and creates resilient texture so styles last longer between touch-ups.

  • Creates defined curl shape without crunchy stiffness
  • Enhances natural bounce and separation
  • Controls frizz for a cleaner silhouette

Can I use it on straight hair to add volume or texture?

Yes — on straight hair the cream builds body and tactile texture that makes styles easier to shape and hold. Apply to damp roots and lengths to boost lift, or use on dry hair for piecey, lived-in finish.

  • Adds lightweight body at the roots
  • Creates wearable, touchable texture for styling
  • Works as a base for additional products like salt sprays or sprays

How should I apply Back It Up for best results?

Start with a small amount and warm it between palms to distribute evenly; apply to damp or dry hair depending on the desired finish. For defined curls, scrunch into damp hair and let air-dry or diffuse; for textured straight styles, apply to roots and mid-lengths and style as usual.

  • Use pea-sized amount for short hair, more for longer or thicker hair
  • Scrunch into curls or rake through lengths for straight textures
  • Layer with other styling products if stronger hold or shine is needed

Will it weigh my hair down or leave buildup?

The lightweight cream is formulated to provide body and hold without heavy buildup when used as directed. It is designed to enhance texture while leaving hair soft to the touch rather than stiff or greasy.

  • Non-greasy finish preserves natural movement
  • Easy to wash out with regular shampoo
  • Suitable for frequent styling without heavy residue

Who is this for: TIGI Bed Head Back It Up texturizing Cream suits anyone looking to shape and maintain curls, waves or textured straight styles. It works well for people with fine to thick hair who want added definition, light hold and frizz control without a crunchy finish. Ideal for those who prefer flexible, touchable styles that last throughout the day.

Ingredients

WATER (AQUA/EAU), ACRYLATES COPOLYMER, GLYCERIN, PROPYLENE GLYCOL, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, POLYSORBATE 20, TRIETHANOLAMINE, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, FRAGRANCE (PARFUM), PENTYLENE GLYCOL, PEG-7 DIMETHICONE, PEG/PPG-25/25 DIMETHICONE, ADANSONIA DIGITATA FRUIT EXTRACT, LAURETH-7, PUNICA GRANATUM FRUIT JUICE, DISODIUM EDTA, PEG-4 DILAURATE, PEG-4 LAURATE, LACTIC ACID, AMMONIUM HYDROXIDE, PHENYLPROPANOL, IODOPROPYNYL BUTYLCARBAMATE, PEG-4, TOCOPHEROL, SODIUM BENZOATE, PROPANEDIOL, CAPRYLYL GLYCOL, CITRIC ACID, TRIDECETH-9, BISABOLOL, LINALOOL.

FAQ

Q: Is this cream suitable for daily use?

A: Yes — it’s lightweight enough for everyday styling and washes out with regular shampoo.

Q: How much should I use for medium-length hair?

A: Start with a dime-sized amount, increase as needed for thicker or longer hair.