Theorie Sage Nourishing Shampoo — Helichrysum & Plum, 400ml | Moisturizing, Color‑Safe for Dry, Over‑Processed Hair

Theorie Sage Helichrysum & Plum Nourishing Shampoo is a moisturizing, color-safe cleanser designed to restore dry, chemically treated and over-processed hair while protecting color and keratin treatments.

This shampoo blends plant-derived actives and rich oils to help replenish moisture, soften brittle strands and improve manageability without stripping salon color or removing keratin smoothing treatments. Formulated with helichrysum and plum seed oil plus ginkgo biloba extract, the Théorie Sage formula targets hair weakened by bleaching, heat styling or chemical services and is intended to be used as part of a restorative routine alongside the matching mask and serum.

How does this shampoo restore moisture to dry, over-processed hair?

The shampoo delivers intensive hydration through a combination of plum seed oil and helichrysum extracts that help recondition porous, damaged cuticles. It cleanses while laying down nourishing lipids that reduce dryness and improve shine.

• Plum seed oil replenishes natural oils and smooths rough fibers.
• Helichrysum extract supports cuticle repair and surface smoothness.
• Mild surfactants cleanse without over-stripping moisture.
• Regular use restores softness and reduces frizz appearance.

Will this shampoo protect my color-treated or keratin-treated hair?

Theorie formulated this shampoo to be safe for both color and keratin-treated hair, helping maintain vibrancy and prolong the effect of smoothing treatments. It avoids harsh ingredients that accelerate color fade or undermine keratin bonds.

• Color-safe surfactant system minimizes pigment loss during washing.
• Gentle formula preserves keratin treatment integrity when used as directed.
• Supports longer-lasting color tone and shine between salon visits.
• Pair with the matching mask and serum for best protection.

What active botanical ingredients are included and what do they do?

The key botanicals—Helichrysum stoechas, Salvia (sage) oil and Ginkgo biloba leaf extract—work together to nourish the hair shaft, strengthen weakened fibers and add surface gloss. These plant extracts are chosen for conditioning and antioxidant-supportive properties rather than therapeutic claims.

• Helichrysum extract: supports cuticle recovery and improves texture.
• Sage oil: helps condition and balance the hair’s surface feel.
• Ginkgo biloba: provides nutritive compounds that support stronger-looking strands.
• Additional natural oils add slip for easier detangling and styling.

How should I use this shampoo for best results?

Use a small amount on wet hair, massage into scalp and lengths to emulsify, then rinse thoroughly. For damaged or chemically processed hair, follow with the Helichrysum Nourishing Hair Mask and finish with the Nourishing Hair Serum for targeted repair and shine.

• Apply to wet hair, massage 1–2 minutes for even coverage.
• Rinse and repeat if hair is heavily soiled or product-laden.
• Follow with the Théorie Helichrysum hair mask weekly for deep conditioning.
• Use serum after towel-drying to seal moisture and boost gloss.

Who is this for: Theorie Sage Helichrysum & Plum Nourishing Shampoo is aimed at anyone with dry, brittle, chemically treated or heat-damaged hair seeking a moisturizing, color-safe cleansing option. It’s suitable for clients who want salon-style maintenance at home, those who have had color, bleach, or keratin services, and anyone looking to restore softness and shine to compromised hair. If you prefer plant-forward formulations and a routine approach—shampoo plus mask and serum—this product is designed to integrate into that regimen for progressive improvement in texture and manageability.

Ingredients

AQUA/WATER/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM LAUROYL SARCOSINATE, HELICHRYSUM STOECHAS EXTRACT, POLYQUATERNIUM-10, GINKGO BILOBA LEAF EXTRACT, CETYL ALCOHOL, VITIS VINIFERA (GRAPE) SEED OIL, BETAINE, PRUNUS DOMESTICA SEED OIL, SALVIA OFFICINALIS (SAGE) OIL, KERATIN, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM, CARBOMER, DISODIUM EDTA, CITRIC ACID.