The Lip Bar Nonstop Liquid Matte Lipstick — Rich Auntie Deep Berry, High-Pigment & Long-Lasting (.24 fl oz)

This nonstop liquid matte shade—Rich Auntie—was formulated to give a bold, buildable berry finish that stays comfortable throughout the day. Infused with jojoba oil and vitamin E, the formula aims for intense color pay-off without the tightness that can come from traditional mattes. Packaged in a .24 fl oz tube with a precision applicator, it’s designed for easy lining, full coverage, and layering when you want shine or dimension.

How pigmented and long-lasting is Rich Auntie?

Rich Auntie is built for high-impact color in a single application; pigments are concentrated so a single glide provides full coverage. Wear time is described as long-lasting, suitable for daytime and evening looks when set properly.

• One-swipe opacity with bold berry concentration
• Typical wear window of many hours when layered or blotted
• Dries to matte finish to minimize transfer compared to glosses
• Pair with a liner for extended edge retention

Will this matte formula dry out my lips?

The Lip Bar’s liquid matte contains jojoba oil and vitamin E that help maintain a smoother, more comfortable feel than drying mattes. For best results, exfoliate and hydrate lips prior to application to prevent flaking and to improve longevity.

• Jojoba oil helps soften and reduce the appearance of dryness
• Vitamin E provides antioxidant support and a smoother surface
• Recommended to prep with a hydrating lip balm or The Lip Bar Juicy Pout duo
• Layer with gloss later if you want added sheen without losing pigment

How do I apply Rich Auntie for a polished finish?

Start with clean, prepped lips for a precise application. Use a lip liner to define edges, then apply starting from the inner corner and sweep outward until both lips are saturated in color.

• Prep: exfoliate and apply a lightweight balm, blot before applying
• Line: outline lips with a matching or slightly darker liner for definition
• Apply: use the applicator to glide color from center to corners for even coverage
• Finish: blot for an ultra-matte look or add TLB gloss to intensify shine

Can I mix or layer this shade with other products?

Yes—Rich Auntie is designed to be versatile. Layer it under a gloss for shine, combine with a darker Liquid Matte for an ombré effect, or use it as a base with a lighter shade in the center for dimension.

• Layer with TLB gloss for high-shine finishes
• Create ombré by pairing with a darker or lighter matte shade
• Use as a base for lip art or to intensify pigment beneath other lip products
• Compatible with lined edges for a long-wearing, professional look

Who is this for: Rich Auntie suits anyone seeking a bold, deep berry matte without excessive dryness. It’s ideal for beauty lovers who want vibrant, pigmented color in one pass—whether you prefer minimalist, everyday makeup or dramatic evening looks. Because it’s vegan and cruelty-free, it’s also a fit for shoppers prioritizing clean, conscious cosmetics formulated by a brand founded and owned by women of color.