Tec Italy Lumina Purple Toning Shampoo for Blonde Gray White Hair — 10.14 fl oz, Neutralizes Brass & Adds Shine

This professional-strength purple shampoo deposits cooling violet pigments as it gently cleanses, refreshing pale and lightened hair between salon visits. The lightweight formula uses keratin amino acids, botanical extracts and jojoba oil to help maintain hair texture and luster without heavy buildup. Use as a targeted maintenance step two to three times per week to preserve neutral, luminous tones.

How does this shampoo remove yellow or brassy tones?

The product contains violet pigments that sit opposite yellow on the color wheel, so they visually cancel warm brassiness when rinsed. On lighter levels it reduces yellowing; on mid-light shades it diminishes orange undertones for a cooler finish. Results are gradual, allowing you to control intensity by adjusting contact time and frequency.

• Violet pigment deposits that neutralize yellow/bronze reflections
• Works progressively — adjustable by leave-in time
• Safe for regular use to maintain salon color between appointments

Will it dry out or damage my hair?

Lumina Purple is formulated as a gentle cleansing treatment rather than a harsh clarifier, so it won't aggressively strip oils when used as directed. The blend of keratin amino acids and jojoba oil helps preserve surface feel and manageability, while rosemary and horsetail extracts support healthy-looking hair. For very dry or chemically fragile hair, pair with a moisturizing mask or conditioner.

• Keratin amino acids to help maintain fiber integrity
• Jojoba oil for lightweight conditioning and softness
• Botanical extracts to support shine without heavy residue

How do I use it for best results?

Apply a small amount to wet hair, massage evenly through lengths and mid-lengths, leave on for 3–5 minutes, then rinse thoroughly. For stronger toning leave on a minute or two longer, but avoid daily use to prevent over-depositing pigment. Use two to three times weekly or as needed to refresh cool tones.

• Use on towel-dried or wet hair, focusing on highlighted areas
• Standard leave time: 3–5 minutes; adjust for desired intensity
• Recommended frequency: 2–3 times per week for maintenance

Is it suitable for all light hair types?

Yes — it is made for blonde, bleached, gray and white hair, and it can tone highlights and lowlights. On mid-range light levels it also counteracts orange tones. Avoid using on dark, non-lightened hair unless you want subtle ash hints; test a strand if unsure.

• Ideal for blonde, bleached, gray and white shades
• Helps tone highlights and remove brass in mid-light levels
• Patch test recommended on darker natural hair

Who is this for: Tec Italy Lumina Purple Shampoo suits anyone with lightened, naturally pale, or gray hair looking to neutralize warm tones and refresh cool color between salon appointments. If you want an easy at-home toning step that adds shine without heavy conditioning weight, and you’re comfortable using a pigment-based shampoo two to three times weekly, this product is a practical maintenance tool. Pair it with a hydrating conditioner or weekly mask if your hair is porous or chemically processed for optimal softness and manageability.

Ingredients

B08G9YBVM7