tarte Shape Tape Concealer full-coverage soft-matte 35N Medium — Brightening, 16hr Longwear

tarte Shape Tape Concealer is a full-coverage, creaseless soft-matte concealer formulated to blur fine lines, brighten under-eyes, and provide up to 16 hours of wear with a jumbo applicator for easy, quick coverage.

Designed for those who want instant brightening and a flawless complexion without heavy buildup, this bestselling concealer uses 'tape technology' to smooth the look of texture and deliver a natural matte finish. Lightweight but concentrated, it layers well under powder or sets on its own, and the formula is vegan, cruelty-free, and made without parabens, mineral oil, phthalates, triclosan, SLS, or gluten.

How does Shape Tape help conceal dark circles without creasing?

Shape Tape combines high coverage pigment with a formulation engineered to resist settling into fine lines. The texture dries to a soft matte that stays put, so it appears smooth under the eye for hours without needing constant touch-ups.

• High-pigment coverage hides darkness and discoloration.
• Tape technology blurs the appearance of fine lines and wrinkles.
• 12-hour crease-proof performance helps maintain an even finish.
• Jumbo speed smoother applicator places product evenly for targeted coverage.

Will this concealer last all day and stay waterproof?

This formula is created for extended wear and is clinically shown to perform through long days. It resists transfer and stands up to light humidity and normal daily activities, giving you reliable coverage from morning to evening.

• Clinically tested for up to 16 hours of wear on the skin.
• Water-resistant properties reduce smudging during daily activities.
• Lightweight finish prevents cakey buildup even after layering.
• Dermatologist tested for skin compatibility in a controlled study.

What skin benefits and ingredients are included?

Beyond coverage, Shape Tape includes skin-conditioning butters and botanical brighteners to help the under-eye area look smoother and more even. These ingredients focus on hydration and optical brightening rather than therapeutic claims, supporting a more refreshed appearance.

• Shea butter and mango butter moisturize and help condition delicate skin.
• Licorice root extract provides natural brightening and color-correcting effects.
• Formulated without parabens, mineral oil, phthalates, triclosan, SLS, and gluten.
• Vegan and cruelty-free certification aligns with conscious beauty routines.

How do I apply Shape Tape for the best results?

The jumbo speed smoother applicator is designed for precise, efficient application whether you’re doing a quick spot-correct or sculpting with full coverage. Use light layers, blend gently, and set as desired for longevity.

• Apply small dots under the eye or on blemishes with the jumbo applicator.
• Blend using a damp sponge or a soft brush for a seamless look.
• Set with a translucent powder if you prefer extra hold for oily skin.
• Build coverage only where needed to avoid a heavy finish.

Who is this for: tarte Shape Tape Concealer in 35N (Medium) is ideal for anyone seeking high-coverage camouflage with a soft-matte finish—especially those wanting durable, crease-resistant under-eye brightening. It suits people looking for vegan, cruelty-free cosmetics that combine pigment intensity with skin-conditioning ingredients, and it works well for normal, combination, and slightly dry skin types when applied with light layering and appropriate setting products.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, butylene glycol, PEG-10 dimethicone, methyl methacrylate crosspolymer, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, butyrospermum parkii (shea) butter, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, TBHQ, tocopherol, triethoxycaprylylsilane, triethyl citrate, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).