tarte Shape Tape Concealer full-coverage soft-matte — 20B Light, 16hr crease-resistant brightening

Designed to blur fine lines and give an instant eye-lift effect, this vegan and cruelty-free formula combines "tape" technology with skin-conditioning butters and licorice root for a brighter-looking under-eye and a natural matte finish. The jumbo speed smoother applicator deposits an even layer quickly, while the lightweight texture sets without caking for up to 16 hours of wear. Free from parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate and gluten, it’s formulated for everyday use and layered makeup routines.

How does shape tape create a creaseless, full-coverage finish?

The formula uses targeted blur and tape-inspired technology to fill in and visually smooth fine lines while providing opaque pigment to hide discoloration. A soft-matte finish minimizes shine without looking flat, and the texture resists settling into creases when applied correctly.

• High-pigment formula for complete coverage of dark circles and spots
• Tape-like smoothing agents to blur lines and texture
• Soft-matte finish that reduces shine but retains natural dimension
• 16-hour wear claims with clinically tested crease resistance

What makes the applicator different and how should I use it?

The jumbo speed smoother is designed to deliver more product with fewer strokes so you can cover larger areas or layer precisely under the eye. Use small dots and blend outward with a brush, sponge or fingertips for a seamless finish; a little goes a long way given the high coverage.

• Large, tapered doe-foot for quick, even application
• Apply thin layers to avoid heaviness; build where needed
• Blend with a damp sponge for natural coverage or a brush for full-pixel precision

Which skin-benefiting ingredients are included and what do they do?

Shape tape combines emollient butters and botanical brighteners to condition skin while providing coverage. These supportive ingredients help maintain comfort under makeup and reduce the appearance of tiredness when used regularly.

• Shea butter: moisturizes and helps condition delicate under-eye skin
• Mango butter: adds lightweight emollience for smoother application
• Licorice root extract: helps brighten and color-correct dark circles
• Dermatologist-tested, formulated without common irritants

How long does it last and is it suitable for layered makeup?

The formula is engineered for long wear — clinical testing reports up to 16 hours of coverage and 12 hours of crease resistance — and it performs well under setting powders and full-face foundation. For longevity, set lightly with a translucent powder in the under-eye area and avoid heavy reapplication that can look cakey.

• 16-hour wear with 12-hour crease-proof performance in clinical testing
• Water-resistant properties for daily activities
• Pairs well with powders and liquid foundations without pilling

Who is this for: tarte shape tape concealer 20B light is ideal for anyone seeking full, crease-resistant coverage with a matte finish—especially those wanting to conceal dark circles, even skin tone, or smooth the look of fine lines. It’s suited to people who prefer vegan, cruelty-free options and those who need longwear performance for long days, photos, or full-glam makeup looks. Because of its high coverage, beginners should start with small amounts and build gradually for the most natural result.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, methyl methacrylate crosspolymer, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, tocopherol, triethoxycaprylylsilane, triethyl citrate, butyrospermum parkii (shea) butter, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).