tarte Shape Tape Concealer full-coverage creaseless matte — 12B Fair Beige, 16hr longwear & brightening

tarte shape tape concealer in 12B Fair Beige is a full-coverage, creaseless matte concealer designed to brighten, blur fine lines and deliver up to 16 hours of longwear with a jumbo applicator for speedy, seamless application.

This cult-favorite concealer combines high coverage with a natural soft-matte finish and a smoothing "tape" effect that visually lifts the under-eye area and blurs texture. The formula resists creasing and settling, while skin-conditioning butters and licorice root extract work to hydrate and help correct darkness. It’s vegan, cruelty-free, and free from parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate and gluten.

How does Shape Tape deliver full coverage without looking heavy?

Shape Tape uses a concentrated pigment blend that masks discoloration and evens skin tone while a soft-matte formula prevents a cakey appearance. The texture sets down to a smooth finish that keeps coverage but reads natural in photos and close-up.

• High-pigment formula conceals dark circles and hyperpigmentation
• Soft-matte finish hides shine without flattening skin
• Designed to layer—build coverage where needed without patchiness

Why is it called "tape technology" and what does it do for fine lines?

"Tape technology" refers to the formula’s ability to blur and smooth the appearance of creases by filling and diffusing the look of fine lines. Instead of settling into wrinkles, it creates a lifted, airbrushed effect around the eye and on targeted face areas.

• Blurs texture and softens shadowing from fine lines
• Helps achieve an instant eye-lift appearance without surgery
• Works well under powder or cream products for finishing

How long does the wear last and will it crease during the day?

Clinically shown to deliver up to 16 hours of wear, Shape Tape is formulated to resist creasing and settling for extended periods. It stays intact through normal daily activities and is described as waterproof and crease-proof in clinical testing.

• 16-hour longwear performance in clinical study
• 12-hour crease-proof results reported in testing
• Works on combination and oily zones when set with powder

What skin benefits and key ingredients are included?

The formula includes skin-conditioning butters and brightening botanicals that hydrate and help visually correct darkness. These ingredients support a more comfortable wear and a brighter-looking under-eye over time.

• Shea butter and mango butter moisturize and condition skin
• Licorice root extract helps brighten and color-correct dark circles
• Dermatologist-tested and formulated without common irritants

Who is this for? If you want concentrated, camera-ready coverage with a soft-matte, non-cakey finish, this product suits you. It’s ideal for people seeking strong under-eye concealing, anyone needing crease-resistant longwear, and users who prefer vegan, cruelty-free formulas without certain common ingredients. Choose 12B Fair Beige for fair skin tones with neutral-warm undertones seeking brightening and full coverage in a single, easy-to-apply tube.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, methyl methacrylate crosspolymer, cyclohexasiloxane, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, triethyl citrate, dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, triethoxycaprylylsilane, fragrance/parfum, aluminum hydroxide, ethylhexylglycerin, olea europaea (olive) fruit oil, disodium EDTA, mangifera indica (mango) seed butter, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, glycyrrhiza glabra (licorice) root extract, geraniol, amyl cinnamal, linalool, helianthus annuus (sunflower) seed oil, convallaria majalis bulb/root extract, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, magnolia liliflora flower extract, paeonia lactiflora root extract, butyrospermum parkii (shea) butter, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ulmus davidiana root extract, TBHQ, tocopherol, glycerin. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499)