tarte Shape Tape Concealer full-coverage concealer 27B Light-Medium Beige — 16hr wear, soft-matte brightening

tarte Shape Tape Concealer in 27B is a full-coverage, creaseless concealer that delivers a soft-matte, brightening finish with up to 16 hours of wear.

This longwear concealer blends high-opacity coverage with a tape-inspired blurring effect to smooth the look of fine lines and brighten under-eyes and targeted areas on the face. The formula is vegan, cruelty-free, and free from parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten. A jumbo speed-smoother applicator deposits product quickly for fast, even coverage that won’t cake or settle.

How does this concealer give a brightened, lifted look?

tarte’s Shape Tape uses a combination of high-coverage pigments and ‘tape’ technology that visually blurs texture while reflecting light to lift the eye area. It’s formulated to improve the appearance of darkness and uneven tone without heavy, chalky buildup.

• Tape technology minimizes the look of fine lines and wrinkles
• Brightening ingredients address the appearance of dark circles
• Soft-matte finish reduces shine for a lifted look
• Jumbo applicator facilitates precise, time-saving placement

Will it stay crease-free through a long day?

Yes—Shape Tape is engineered for extended wear and a crease-resistant finish when applied correctly. Clinical testing of the formula reports longwear performance and resistance to settling into lines for many users.

• Clinically tested for up to 16-hour longwear
• Designed to be 12-hour crease resistant and waterproof in testing
• Apply sparingly and blend quickly to avoid over-application
• Set with a light powder for extra security in oily zones

How should I apply and blend Shape Tape for best results?

Use the jumbo speed-smoother to place small dots or a thin line where coverage is needed, then blend using a damp sponge, brush, or clean fingertip. Less is more—build coverage gradually to keep the finish natural while maintaining strong coverage.

• Dot under eyes, around nose, or on blemishes; blend outward
• Use a beauty sponge for a seamless, skin-like finish
• Layer thinly for full coverage without heaviness
• Set under-eyes lightly with translucent powder to lock wear

What skin benefits and ingredients are included?

The formula combines conditioning butters with brightening botanicals to support a smoother-looking appearance without harsh additives. It’s dermatologist-tested and formulated to avoid common irritants for broad usability.

• Shea butter and mango butter for moisturizing and conditioning
• Licorice root extract to visibly brighten the under-eye area
• No parabens, mineral oil, phthalates, triclosan, SLS, or gluten
• Vegan and cruelty-free formulation

Who this is for: If you want a high-coverage concealer that corrects dark circles, hides imperfections, and maintains a creaseless, natural-looking matte finish through long days, tarte Shape Tape in 27B light-medium beige is designed for you. It fits users who prefer buildable, reliable coverage and quick application via a large, easy applicator—suitable for people seeking a brightened under-eye effect without heavy, drying formulas. Ideal for those avoiding common additives and for anyone wanting a vegan, cruelty-free option with a proven wear profile.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, methyl methacrylate crosspolymer, cyclohexasiloxane, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, triethyl citrate, dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, triethoxycaprylylsilane, fragrance/parfum, aluminum hydroxide, ethylhexylglycerin, olea europaea (olive) fruit oil, disodium EDTA, mangifera indica (mango) seed butter, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, glycyrrhiza glabra (licorice) root extract, geraniol, amyl cinnamal, linalool, helianthus annuus (sunflower) seed oil, convallaria majalis bulb/root extract, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, magnolia liliflora flower extract, paeonia lactiflora root extract, butyrospermum parkii (shea) butter, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ulmus davidiana root extract, TBHQ, tocopherol, glycerin. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499)