tarte Shape Tape Concealer full-coverage 37G (Medium-Tan Golden) — Creaseless, Soft-Matte 16hr

tarte shape tape concealer is a longwear, full-coverage concealer with a soft-matte, crease-resistant finish that brightens and smooths under-eye and face areas for up to 16 hours.

Designed to hide discoloration, blur fine lines, and create an instant lifted look, this full-size 37G shade (medium-tan golden) combines high-coverage pigments with skin-conditioning butters and brightening botanicals. The formula is vegan and cruelty-free and avoids parabens, mineral oil, phthalates, triclosan, SLS and gluten. A jumbo speed-smoother applicator deposits product quickly for targeted coverage and easy blending.

How does this concealer deliver full coverage without looking heavy?

The formulation uses concentrated pigments with a soft-matte texture that spreads smoothly across skin so you get opaque coverage that reads natural rather than cakey. Tape technology visually blurs lines while moisturizers prevent dryness, keeping the finish skin-like.

• Opaque pigments for effective discoloration coverage
• Soft-matte finish avoids shine while staying photo-ready
• Shea and mango butter provide hydration to prevent cakiness
• Jumbo applicator places product precisely, reducing over-application

Will it crease on the under-eye or around fine lines?

This concealer is engineered to resist creasing: lightweight film-formers and the tape-smoothing effect help the product sit evenly without settling into lines. Clinical testing indicates extended crease resistance when applied correctly and blended promptly.

• Crease-proof system designed to minimize settling for up to 12 hours
• Apply sparingly and blend with a sponge or brush for best results
• Layerable formula allows spot-correction without heaviness
• Works under powder or setting sprays for added longevity

How do I use the jumbo speed-smoother for fast, even application?

The oversized doe-foot dispenses a generous, controlled amount of product so you can spot-correct or sweep across larger areas quickly. Dab directly under the eye, on redness, or on blemishes, then blend outward with a dense brush or damp sponge for a seamless finish.

• Dab small dots rather than a single large swipe to control coverage
• Blend from inner eye outward to lift and brighten the area
• Use light tapping motions with a sponge for natural texture
• Set with a translucent powder if you prefer extra staying power

What skincare ingredients are included and what do they do?

Formulated with skin-conditioning butters and botanicals that help maintain a hydrated, smooth surface while color-correcting. Ingredients are chosen to soften texture and brighten without heavy emollients that could slide under makeup.

• Shea butter: moisturizes and helps skin feel conditioned
• Mango butter: supports smooth application and comfort
• Licorice root extract: brightens and helps reduce the look of dark circles
• Vegan formula avoids parabens, mineral oil, phthalates and gluten

Who this is for: If you want dependable, high-coverage concealment that still looks natural — especially for under-eye brightness, spot correction, or a camera-ready finish — this concealer suits combination to dry skin types seeking longwear, crease resistance and visible smoothing. It’s a practical pick for busy mornings, photo days, and anyone wanting a vegan, cruelty-free option that layers well with foundation and setting products.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, methyl methacrylate crosspolymer, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, tocopherol, triethoxycaprylylsilane, triethyl citrate, butyrospermum parkii (shea) butter, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).