tarte Shape Tape Concealer, Full Coverage 29N Light-Medium — Creaseless Soft-Matte, Brightening 16hr

tarte Shape Tape Concealer is a full-coverage, creaseless liquid concealer that delivers a natural soft-matte finish while smoothing and brightening the under-eye and face for up to 16 hours.

This cult-favorite concealer uses tarte's "tape technology" to visibly blur fine lines and provide an instant lifted appearance to the eye area. The formula is designed to resist creasing and settling, giving long-lasting coverage that brightens and evens skin tone without a heavy or cakey look. The jumbo speed smoother applicator lays down product quickly and precisely, making it a fast go-to in any makeup routine. Vegan and cruelty-free, the formula is also made without parabens, mineral oil, phthalates, triclosan, SLS, or gluten.

How well does this concealer cover dark circles and discoloration?

Shape Tape is formulated for full coverage while remaining blendable so you can neutralize dark circles or spots with minimal layers. The pigment density conceals discoloration while skin-invigorating ingredients help maintain a smooth-looking finish throughout the day.

• Full-coverage pigment that masks dark circles and redness
• Brightening licorice root helps visually correct and even tone
• Can be layered for deeper discoloration without caking

Will it crease under my eyes or settle into fine lines?

The formula is engineered to resist creasing and settling, offering up to 12 hours crease-proof wear in clinical testing. Tape technology blurs lines while the soft-matte finish minimizes shine and texture for a smoother under-eye appearance.

• Crease-resistant formula tested for long-wear performance
• Blurring effect reduces the look of fine lines and wrinkles
• Soft-matte finish that still looks natural on skin

How do I apply Shape Tape for best results?

Use the jumbo speed smoother applicator to deposit small dots or lines where you need coverage, then gently blend with a brush, sponge, or fingers. For maximum longevity, set lightly with a translucent powder in the T-zone or under-eye area.

• Apply sparingly; build coverage only where needed
• Blend outward for a lifted, seamless finish
• Set with powder for extended 16-hour wear

What skin benefits and ingredients are in the formula?

Beyond coverage, Shape Tape includes moisturizing butters to condition skin and a brightening botanical to help improve appearance. The concealer is dermatologist-tested and avoids a list of common irritants for a gentler wear experience.

• Shea butter and mango butter for hydration and conditioning
• Licorice root extract to help brighten and color-correct
• Vegan, cruelty-free, and free from parabens, mineral oil, phthalates, triclosan, SLS, and gluten

Who this is for: If you want a high-coverage concealer that creates a lifted, smooth under-eye look without heavy buildup, Shape Tape in 29N (light-medium) is suited for anyone seeking longwear coverage and a soft-matte finish. It's a strong option for those with persistent dark circles, photo-ready makeup needs, or anyone who prefers a crease-resistant, buildable formula that doubles as a brightening spot-corrector. Ideal for everyday wear, long shoots, or events where dependable coverage and a refined finish matter most.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, methyl methacrylate crosspolymer, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, tocopherol, triethoxycaprylylsilane, triethyl citrate, butyrospermum parkii (shea) butter, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, TBHQ. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).