Tarte Face Tape Full-Coverage Foundation 37N Natural Matte — Waterproof, Hydrating Long-Wear

Designed for people who want true coverage that still looks like skin, this foundation uses a patented "tape"-inspired formula to minimize the look of pores, fine lines, and uneven texture. The lightweight, nourishing base builds to full coverage for redness, age spots, and blemishes, and it's formulated to stay put through sweat, water, and daily wear. Vegan and cruelty-free, it avoids parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten.

How does Face Tape give full coverage without feeling cakey?

The formula balances high coverage pigments with hydrating skin-benefit ingredients so it conceals without settling into lines. Tape technology visually smooths and blurs texture, letting the foundation sit evenly across the skin for a natural matte result.

• Buildable, full-coverage formula that layers without flaking
• Blur effect reduces the look of pores and fine lines
• Hydrating actives prevent a dry, cakey appearance

Will it stay put through sweat, water, or long days?

Yes — the foundation is engineered to be transfer-proof, waterproof, and sweat-resistant so it remains intact during extended wear. Clinical testing and consumer panel feedback indicate long-lasting performance while maintaining comfort on the skin.

• 12-hour longwear claims in consumer testing
• Transfer-proof and sweatproof finish for active days
• Dermatologist-tested for wear and tolerance

What skin-care ingredients are included and what do they do?

Tarte combines skincare-forward ingredients to hydrate, smooth, and brighten while you wear the foundation. These components help keep skin looking supple and less textured rather than simply masking concerns.

• Snow mushroom — hydrates and can help skin appear smoother and brighter
• Apple fruit extract — antioxidant-rich for a more even-looking complexion
• Hyaluronic acid — draws and retains moisture for a plumped feel

Is this product suitable for sensitive or eco-conscious shoppers?

The formula is vegan and cruelty-free and excludes many common irritants and controversial ingredients, making it a good fit for shoppers who prefer clean-beauty choices. It's also been evaluated in dermatological testing, and consumer panels reported gentle, comfortable wear.

• Free from parabens, mineral oil, phthalates, triclosan, SLS, and gluten
• Vegan formulation and cruelty-free testing policy
• Consumer feedback highlighted comfort and a natural appearance

Who is this for? Tarte Face Tape Foundation 37N is ideal for anyone seeking full coverage that still reads as skin — people covering redness, hyperpigmentation, or blemishes who want a long-wearing, matte finish that resists transfer and moisture. It's particularly well suited to those who value skincare ingredients in makeup and prefer vegan, cruelty-free options without common additives. Choose this foundation if you want strong concealing performance with a smoothing, comfort-forward formula built to last through a busy day.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Ingredients: Water/Aqua/Eau, cyclopentasiloxane, phenyl trimethicone, methyl methacrylate crosspolymer, cyclohexasiloxane, butylene glycol, caprylyl methicone, glycerin, PEG-10 dimethicone, trimethylsiloxysilicate, sorbitan isostearate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, triethyl citrate, triethoxycaprylylsilane, phenoxyethanol, dimethicone crosspolymer, fragrance/parfum, ethylhexylglycerin, disodium EDTA, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, geraniol, amyl cinnamal, linalool, pyrus malus (apple) fruit extract, 1,2-hexanediol, tremella fuciformis (mushroom) extract, hyaluronic acid, hydrolyzed hyaluronic acid, sodium hyaluronate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499).