tarte Face Tape Full-Coverage Foundation 27B — Natural Matte, Hydrating & Transfer-Proof 12H Wear

tarte Face Tape Foundation is a full-coverage, long-wear foundation that blurs texture and gives a natural matte finish without feeling heavy.

Designed to deliver coverage that stays put, this vegan and cruelty-free formula uses proprietary "tape" technology to smooth the look of pores, fine lines, and uneven texture while remaining transfer-proof, waterproof, and sweat-resistant. Infused with skin-supporting ingredients like snow mushroom, apple fruit extract, and hyaluronic acid, it aims to camouflage discoloration and create a refined, matte complexion that still looks hydrated.

How does Face Tape Foundation create full coverage without a heavy feel?

The formula combines high-coverage pigments with lightweight binders and hydrating actives so you get opacity without a cakey finish. The result is immediate concealing power plus a natural matte surface that doesn’t read dry or powdery.

• Full-coverage pigments cover redness, spots, and blemishes.
• Tape technology blurs texture for an even canvas.
• Hyaluronic acid and snow mushroom help maintain hydration under makeup.

Will this foundation last through heat, sweat, or mask use?

Face Tape is formulated to be transfer-proof and waterproof to resist movement from sweat and friction. Clinical and consumer testing shows longwear performance that holds up throughout the day while minimizing transfer.

• 12-hour wear profile based on clinical testing.
• Transfer-proof and resistive to water and sweat.
• Dermatologist-tested for wear comfort.

What skin benefits do the active ingredients provide?

Beyond coverage, the blend of skin-invigorating ingredients supports hydration and a smoother-looking surface. These actives work beneath the pigment to help skin appear firmer and more even over time while the makeup provides immediate visual correction.

• Snow mushroom: hydrates and helps skin look smoother.
• Apple fruit extract: antioxidant support and brightening effects.
• Hyaluronic acid: draws moisture in for plumper-looking skin.

How do I choose and apply the right shade for lasting results?

Select a shade that matches your jawline in natural light and consider undertone guidance (neutral, warm, cool) to avoid ashy or orange results. Apply with a damp sponge or dense brush in thin layers, building to desired coverage, and set lightly where needed for extra longevity.

• Match shade to jawline in daylight for the most accurate fit.
• Use thin layers and build coverage to prevent cakiness.
• Set T-zone or high-transference areas with a light powder if desired.

Who is this for: tarte Face Tape Foundation is aimed at people seeking strong, reliable coverage that still looks like skin — ideal for those covering redness, hyperpigmentation, or texture who want a matte finish that resists transfer and stays comfortable over long days. Because it’s vegan, cruelty-free, and formulated without parabens, mineral oil, phthalates, triclosan, SLS, or gluten, it also appeals to shoppers prioritizing cleaner beauty ingredients paired with performance.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Ingredients: Water/Aqua/Eau, cyclopentasiloxane, methyl methacrylate crosspolymer, phenyl trimethicone, cyclohexasiloxane, butylene glycol, caprylyl methicone, glycerin, PEG-10 dimethicone, trimethylsiloxysilicate, sorbitan isostearate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, triethyl citrate, aluminum hydroxide, phenoxyethanol, dimethicone crosspolymer, triethoxycaprylylsilane, fragrance/parfum, ethylhexylglycerin, disodium EDTA, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, geraniol, amyl cinnamal, linalool, pyrus malus (apple) fruit extract, 1,2-hexanediol, tremella fuciformis (mushroom) extract, hyaluronic acid, hydrolyzed hyaluronic acid, sodium hyaluronate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891).