tarte Face Tape Foundation — Full-Coverage Waterproof, Natural Matte, Hydrating Shade 18B

tarte Face Tape Foundation is a full-coverage, hydrating foundation that blurs texture and stays put—waterproof, transfer-proof, and formulated for a natural matte finish.

This foundation combines high-coverage pigments with lightweight, skin-refining binders called "tape technology" to smooth the look of pores, fine lines and uneven texture while maintaining a comfortable wear. The formula is vegan and cruelty-free, free from parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate and gluten, and is built to resist sweat, water and transfer for long, reliable wear.

How does this foundation deliver full coverage without feeling heavy?

tarte Face Tape uses a concentrated pigment system plus smoothing agents that create an opaque layer over redness and discoloration while remaining breathable on skin. Lightweight emollients and hydrating ingredients keep the finish from looking cakey or dry.

• Full-pigment formula hides blemishes, redness and age spots
• Hydrating components like hyaluronic acid and snow mushroom maintain skin comfort
• Tape technology visually softens texture for a smoother surface

Will it stay put through sweat, humidity and long days?

The foundation is formulated to be transfer-proof, waterproof and sweat-resistant so coverage remains intact in challenging conditions. Clinical and consumer testing showed long-wear performance and high satisfaction for pore-blurring and coverage.

• Designed to resist transfer on masks, clothing and phone screens
• Waterproof and sweatproof build for active days and humid weather
• Dermatologist-tested formula suitable for extended wear

How does it affect the look and feel of skin over time?

Beyond immediate coverage, the formula includes skin-conditioning actives that help skin appear smoother and more hydrated while you wear it. Ingredients such as snow mushroom, apple fruit extract and hyaluronic acid contribute antioxidant support, moisture retention and a softer surface appearance.

• Snow mushroom helps boost surface hydration and softness
• Apple fruit extract adds antioxidant-rich brightening support
• Hyaluronic acid draws in moisture for a plumped, supple finish

Is this foundation safe for sensitive skin and what is it free from?

tarte Face Tape is formulated without common irritants and is labeled vegan and cruelty-free. The product is free from parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate and gluten, and has undergone dermatologist testing to help ensure gentleness for many skin types.

• Vegan and cruelty-free formula avoids animal-derived ingredients
• Free of parabens, mineral oil, phthalates, triclosan and SLS
• Dermatologist-tested; patch test recommended for very reactive skin

Who is this for: This foundation is for anyone seeking high-coverage, long-lasting wear without a heavy feel—ideal for those who want to conceal redness, discoloration and texture while preserving hydration and a natural matte finish. It suits daily commuters, long-shift workers, event-goers and people living in humid climates, as well as makeup users who prefer vegan and cruelty-free cosmetics. If you need a transfer-resistant, waterproof foundation that also includes skin-conditioning ingredients, tarte Face Tape in shade 18B is designed to deliver those benefits while keeping skin comfortable throughout the day.

Ingredients

Please refer to product packaging for the most up to date list of ingredients and country of origin. Ingredients: Water/Aqua/Eau, cyclopentasiloxane, methyl methacrylate crosspolymer, phenyl trimethicone, cyclohexasiloxane, butylene glycol, caprylyl methicone, glycerin, PEG-10 dimethicone, trimethylsiloxysilicate, sorbitan isostearate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, triethyl citrate, aluminum hydroxide, phenoxyethanol, dimethicone crosspolymer, triethoxycaprylylsilane, fragrance/parfum, ethylhexylglycerin, disodium EDTA, benzyl salicylate, hexyl cinnamal, limonene, hydroxycitronellal, geraniol, amyl cinnamal, linalool, pyrus malus (apple) fruit extract, 1,2-hexanediol, tremella fuciformis (mushroom) extract, hyaluronic acid, hydrolyzed hyaluronic acid, sodium hyaluronate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891).