SURFACE Pure Blonde Violet Shampoo for Blonde & Gray Hair, 9 fl oz — Sulfate-Free, Hydrating Toner

This violet shampoo blends deep-purple maqui berry pigment with nourishing botanicals like moringa and babassu oils to counteract yellow tones while adding shine and moisture. Designed for blonde, silver, and gray hair, it cleanses without sulfates or harsh additives and helps restore a cooler, fresher-looking color between salon visits. Use it as often as needed to manage warmth and maintain vibrancy, then follow with a conditioner or mask for best results.

How does this shampoo reduce brassy or yellow tones?

Purple pigments in the formula deposit temporary cool tones that cancel out unwanted yellow and brassy reflections on lightened or naturally pale hair. The violet base is balanced so it tones without over-depositing, making it suitable for repeated use. It works during the wash cycle, where pigments bind to the hair surface and neutralize warm hues.

• Deep purple maqui berry pigment targets yellow/brassy tones
• Temporary color deposition during cleansing
• Formulated to avoid over-toning with controlled pigment strength

Will this shampoo dry out or damage delicate blonde hair?

No—this formula prioritizes moisture and repair while toning. Instead of harsh sulfates, it uses gentle cleansers plus babassu and moringa oils to smooth the cuticle and lock in hydration. Fruit lipids help protect fragile, lightened strands from becoming brittle or rough after repeated washes.

• Sulfate-free, paraben-free, and gentle surfactants
• Babassu and moringa oils for conditioning and shine
• Fruit lipids that shield and smooth fragile hair fibers

How often should I use Pure Blonde Violet Shampoo in my routine?

Frequency depends on your hair’s porosity, color intensity, and desired coolness. Many users shampoo once or twice weekly to control brass, while others with fine yellowing may use it more frequently—every wash—because the formula is moisturizing. Follow with a conditioner or nourishing mask to replenish moisture and maintain manageability.

• Use weekly for maintenance and occasional toning
• Use more often for stronger yellowing or faster toning needs
• Always follow with conditioner or a mask for optimal hydration

Does this product protect hair from heat and environmental damage?

While primarily a toning and cleansing product, Pure Blonde Violet Shampoo includes antioxidants and protective lipids that help reduce free-radical stress and smooth the hair surface. Those ingredients contribute to better heat styling outcomes by improving shine and reducing friction. For full thermal protection, pair with a heat protectant product before styling.

• Antioxidant-rich botanicals help protect from free-radical damage
• Smoothing oils minimize friction during heat styling
• Recommended to combine with dedicated heat protectants for styling

Who is this for: SURFACE Pure Blonde Violet Shampoo is ideal for people with color-treated, highlighted, natural blonde, silver, or gray hair who want to neutralize brassiness without stripping moisture. It suits anyone seeking a cruelty-free, sulfate- and paraben-free toning option made with plant-derived oils and pigments, and those who prefer products from environmentally conscious, family-owned brands. If you want cooler, brighter-looking blonde or silver hair while maintaining softness and protection, this is formulated for you.

• Surface Pure Blonde Violet Shampoo 9 Ounces
• Package may vary
• Ounce may vary from 9 oz or 10 oz

Ingredients

aristotelia chilensis fruit extract (maqui berry), moringa oleifera seed oil , orbignya oleifera (babassu) seed, mangifera indica (mango) fruit extract, linum usitatissimum (flax) seed oil, aloe barbadensis leaf juice, hydrolyzed soy protein, violet external 2 (ci 60730), glycereth-26, chlorhexidine dihydrochloride, hydrolyzed vegetable protein pg-propyl silanetriol, violet 2 (ci 60725), theobroma cacao (cocoa) seed butter, helianthus annuus (sunflower) seed oil, ceramide NP, tourmaline, hydrolyzed amaranth protein, lauryldimonium hydroxypropyl hydrolyzed soy protein, benzophenone-4, ascorbic acid (Vitamin C), tocopheryl acetate (Vitamin E), pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sodium lauryl sulfoacetate, disodium laureth sulfosuccinate, sodium lauroyl sarcosinate, cocobetaine, sodium cocoyl isethionate, glycol distearate, amodimethicone, c11-15 pareth-7, laureth-9, glycerin, trideceth-12, decyl glucoside, divinyldimethicone/ dimethicone copolymer, c12-13 pareth-23, c12-13 pareth-3, polyquaternium-7, phenoxyethanol, fragrance/parfum, carbomer, polyquaternium-10, citric acid, ppg-5-ceteth-20, sodium hydroxide, santalum album (sandalwood) oil, retinyl palmitate (Vitamin A), oil cocos nucifera (coconut) oil, water/eau