SURFACE Pure Blonde Rose Shampoo 9oz — Sulfate-Free Toner to Neutralize Brassiness & Add Shine

SURFACE Pure Blonde Rose Shampoo is a sulfate-free violet shampoo that gently cleanses while depositing a soft rose tint to brighten, tone and enhance blonde, gray, or silver hair.

This shampoo combines purple pigments with antioxidant-rich maqui berry and moringa oil to neutralize brassy yellow tones, add shine, and help protect color-treated hair without harsh sulfates or parabens. The formula lathers quickly for easy application and can be left on briefly for maintenance or longer for a deeper rose hue. Because it’s free of sulfates, parabens, gluten, phthalates, DEA/TEA, and PVP/VA, it fits into cleaner beauty routines and pairs well with SURFACE Pure Blonde Rose Conditioner for intensified color and conditioning.

How does this toner shampoo work to reduce brassiness?

The shampoo uses violet and rose pigments to counteract warm yellow and orange tones in lightened hair the way complementary colors cancel each other. While cleansing, the pigments deposit a subtle tint that neutralizes brassy shades and refreshes cool tones.

• Violet pigments neutralize yellow; rose pigments add a soft rosy glow.
• Maqui berry and moringa oil deliver antioxidants without weighing hair down.
• Sulfate-free surfactants cleanse gently to help preserve color longevity.
• Leave-on time controls intensity — shorter for maintenance, longer for deeper tint.

What’s the best way to use it for consistent results?

Apply to wet hair and work into a lather, focusing on mid-lengths to ends where brassiness and color fading usually occur. Rinse after 2–5 minutes for regular toning, or extend processing when you want a more noticeable rose tint; repeat if needed and follow with the matching conditioner.

• Wet hair thoroughly to ensure even pigment distribution.
• Massage into lather, paying attention to exposed, lightened areas.
• Rinse after 2–5 minutes for routine toning; increase time for stronger color deposit.
• For best softness and longevity, use with Pure Blonde Rose Conditioner.

Will this damage or dry out my color-treated hair?

This formula is crafted without harsh sulfates and parabens and includes conditioning oils to help maintain hair integrity and shine while cleansing. It’s designed to be gentle on fragile, color-treated strands and to add nourishment during the toning process rather than stripping color.

• Sulfate-free surfactants reduce aggressive stripping of color molecules.
• Moringa oil and antioxidants help maintain moisture and elasticity.
• Suitable for repeated use as part of a regular color-care routine.
• Pair with hydrating conditioner when hair feels dry or brittle.

How much color will it leave behind, and how often should I use it?

The amount of rose tint depends on hair porosity, starting shade, and how long you leave the product on. For routine maintenance, a quick 2–5 minute application every 1–2 washes refreshes tone; to deepen rose hues, extend processing time or repeat applications until you reach the desired intensity.

• Short applications refresh and neutralize brassiness without strong color.
• Longer or repeated applications increase the pink/rose deposit gradually.
• Porous, lightened hair will take pigment more readily than dense natural hair.
• Follow with the Pure Blonde Rose Conditioner for balanced color and moisture.

Who is this for? SURFACE Pure Blonde Rose Shampoo is ideal for anyone with blonde, gray, silver, or red-toned hair who wants to control warmth, add a delicate rosy tint, and cleanse without sulfates or parabens. It suits salon-colored and at-home lightened hair, clients seeking cleaner ingredient lists, and users who prefer adjustable tinting through timing and repeat use. If you want brightening, gentle cleansing, and the option to enhance warm tones with a subtle rose finish, this shampoo is formulated to deliver those benefits when used as directed.

Ingredients

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Aloe Barbadensis Leaf Juice, Benzophenone-4, Ascorbic Acid (Vitamin C), Tourmaline, Ceramide NP, Lauryldimonium Hydroxypropyl Hydrolyzed Soy Protein, Violet 2 (Ci 60725), Violet External 2 (Ci 60730), Tocopheryl Acetate (Vitamin E), SD Alcohol 40-B, Peg-7 Glyceryl Cocoate, Glycerin, Stearamidopropyl Dimethylamine, Cetrimonium Chloride, Propanediol, Fragrance/Parfum, Lactic Acid, Phenoxyethanol, Mica (Ci 77019), Titanium Dioxide (Ci 77891), Panthenol, Hydrolyzed, Amaranth Protein, Retinyl Palmitate (Vitamin A), Linum Usitatissimum (Flax) Seed Oil, Water/Eau