Smashbox Always On Gel Eye Liner — Brewed Waterproof Gel Pencil, 24-Hour Wear, Smudge-Resistant

Smashbox Always On Gel Eye Liner in Brewed is a waterproof, pigment-rich gel pencil that glides on smoothly, allows a few seconds of blending, and locks into a transfer-resistant finish that lasts up to 24 hours.

This gel pencil from Smashbox is formulated for long wear and intense color payoff. It feels lightweight on the lid, stays workable for a short window so you can smudge or build line thickness, then sets into a durable, water-resistant finish suitable for both the waterline and lash line. The pencil design simplifies application without sacrificing the saturated look of a gel liner.

How does this liner perform during a full day or event?

The Always On Gel Eye Liner is engineered for extended wear and resistance to everyday stresses like humidity, sweat, and light moisture. Once it sets, it resists smudging and stays true to shade, helping maintain the look you applied in the morning through evening occasions.

• Up to 24-hour wear time under normal conditions
• Waterproof finish that reduces transfer and fading
• Holds on the waterline as well as the lash line

What is the application experience like for creating precise or smoky looks?

The pencil glides on with a creamy, gel-like texture that gives you control for fine lines or thicker graphic shapes. You get a few seconds of blendability to soften edges or smudge for a smoky effect before the formula sets to a budge-resistant finish.

• Soft, smooth glide—minimal tug on delicate lid skin
• Short blending window for smudging or sharpening lines
• Suitable for both tightlining and dramatic winged styles

Is the formula suitable for sensitive eyes or everyday use?

The liner is crafted for frequent wearers seeking reliable performance without heavy buildup. While not a medical product, it’s cruelty-free and designed to feel lightweight; as with any eye product, those with specific sensitivities should patch-test or consult ingredient lists before regular use.

• Cruelty-free formulation for ethical consumers
• Lightweight finish that won’t feel cakey over time
• Easy removal with an oil-based or makeup-removing cleanser

How do you remove this waterproof gel pencil effectively?

Because the liner sets into a resistant finish, removal is best achieved with an oil-based makeup remover or a dedicated eye makeup remover that dissolves waterproof pigments. Gently hold a soaked cotton pad over the eye for a few seconds, then swipe; avoid heavy rubbing to protect delicate eye skin.

• Use oil-based cleansers or micellar water formulated for waterproof makeup
• Soak cotton pad briefly, press to lid, then sweep away gently
• Follow with your usual facial cleanser to remove residue

Who is this for: Smashbox Always On Gel Eye Liner in Brewed is for anyone who wants lasting, high-impact eye definition without frequent touch-ups—makeup artists, busy professionals, and beauty enthusiasts who favor bold liner, smoked-out looks, or reliable waterline wear. It’s especially useful for users who value a blendable application stage followed by a dependable, waterproof finish that keeps eye makeup intact through a full day and evening.

Ingredients

Ingredients: Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Copernicia Cerifera (Carnauba) Wax\ Copernicia Cerifera Cera \Cire De Carnauba, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Aluminum Powder (Ci 77000), Bismuth Oxychloride (Ci 77163), Blue 1 Lake (Ci 42090), Chromium Hydroxide Green (Ci 77289), Chromium Oxide Greens (Ci 77288), Ferric Ammonium Ferrocyanide (Ci 77510), Ferric Ferrocyanide (Ci 77510), Manganese Violet (Ci 77742), Ultramarines (Ci 77007), Yellow 5 Lake (Ci 19140)] . Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.