shu uemura art of hair Yubi Blonde Anti-Brass Purple Shampoo — 10 fl oz | Neutralizes Brass, Hydrating Toner for Blonde & Gray Hai

shu uemura art of hair Yubi Blonde Anti-Brass Purple Shampoo is a professional purple cleanser that neutralizes brassiness and gently moisturizes highlighted, lightened, or gray hair for a refreshed, cool-toned finish.

This shampoo blends exclusive Japanese cool pigment technology with white peony extract to target unwanted warm undertones while preserving softness and shine. It’s formulated for color-treated, bleached, or naturally light hair that needs brass control without heavy stripping. The lather removes buildup and deposits violet pigments that counteract yellow and orange tones, leaving hair refreshed and visibly brightened.

How does this purple shampoo neutralize brass without drying hair out?

The formula deposits calibrated violet pigments that counteract warm yellow and orange hues while a moisturizing base keeps hair hydrated. Rather than aggressively stripping oils, it cleanses gently and balances hair surface, so color remains even and manageable.

• Japanese cool pigment technology precisely tuned to neutralize brass
• White peony extract adds moisture and antioxidant support
• Sulfate-mild cleansing system that preserves hair hydration
• Leaves cuticle smooth for improved shine and color reflection

How often should I use Yubi Blonde Anti-Brass Purple Shampoo?

Usage depends on your hair porosity and the degree of brassiness. For maintained cool tones, use 1–2 times per week; for more pronounced warm tones, you can use it more frequently but limit contact time to avoid over-depositing pigment.

• 1–2 times weekly for maintenance on lightened or highlighted hair
• Use more often for strong yellow/orange tones, watching pigment build-up
• Apply briefly for delicate or porous hair; extend a few minutes for stronger toning
• Follow with conditioner or mask to restore moisture and manageability

Will this shampoo work on silver, gray, or balayage hair?

Yes—purple pigments target yellowing across blonde, gray, and silver shades, helping maintain a cooler appearance. It also lifts surface impurities common in balayage and highlighted hair, supporting a consistent tone between services.

• Neutralizes yellow tones on silver and gray hair for a crisper look
• Refreshes balayage highlights without altering underlying color depth
• Improves manageability and surface gloss for multi-tonal hair
• Suitable as part of a regular color-care routine between salon visits

Who is this for: Yubi Blonde Anti-Brass Purple Shampoo is designed for anyone with lightened, highlighted, or naturally light hair seeking to reduce brass and maintain cool tones without compromising moisture. It suits color-treated, chemically straightened, or smoothed hair types that need targeted toning plus gentle cleansing. If you want salon-grade brass neutralization with botanical hydration from Japanese white peony, this product fits into weekly maintenance or corrective toning steps in your hair-care regimen.

Ingredients

INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • SODIUM CHLORIDE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • SALICYLIC ACID • CARBOMER • LINALOOL • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • LIMONENE • SODIUM HYALURONATE • TOCOPHEROL • GERANIOL • CITRONELLOL • CI 77891 / TITANIUM DIOXIDE • CI 42090 / ACID BLUE 9 ALUMINUM LAKE • BUTYLENE GLYCOL • FUMARIC ACID • METHICONE • PAEONIA ALBIFLORA FLOWER EXTRACT • PARFUM / FRAGRANCE