shu uemura art of hair Urban Moisture Deep Hydration Shampoo 2.5 fl oz — lightweight hydration, frizz-reducing, color-safe

shu uemura art of hair Urban Moisture Deep Hydration Shampoo is a lightweight, intensely hydrating cleanser that nourishes dry hair, reduces frizz, and leaves strands shiny without buildup.

This professional-grade shampoo combines Japanese-sourced moringa oil and red algae to restore moisture balance while gently removing dirt, oil, and environmental residues. Designed to protect hair from pollutant stressors, it refreshes color-treated and natural hair alike and creates a soft, conditioned finish without weighing hair down. The formula focuses on long-lasting hydration and a healthy-looking sheen so hair feels smoother and looks more resilient day to day.

How does this shampoo hydrate without making hair limp?

The formula uses concentrated moringa oil and lightweight red algae extracts to infuse moisture into the hair fiber while keeping the surfactant system mild enough to avoid heavy residue. Hydration is delivered where the hair needs it most, while excess buildup is rinsed away, preserving natural movement and body.

• Japanese-sourced moringa oil delivers nutrients deep into strands.
• Red algae supports moisture retention without greasiness.
• Mild cleansing agents remove pollution and product buildup.

Will it help reduce frizz and boost shine?

Yes — by rebalancing moisture and smoothing the hair surface, the shampoo helps limit frizz caused by dryness and environmental stress. The result is a more reflective, even surface that appears glossier under light, while softer cuticles make styling easier.

• Hydration reduces surface roughness that causes frizz.
• Cuticle-nourishing ingredients improve light reflection for shine.
• Lightweight conditioning keeps movement intact for styling.

Is this safe for color-treated or chemically processed hair?

The formulation is color-safe and gentle enough for treated hair, offering hydration and protection without stripping color or accelerating fade. Regular use can help preserve vibrancy by minimizing dryness and filament damage that make color look dull.

• Color-safe surfactants clean without harsh stripping.
• Moisture-replenishing actives help maintain color vibrancy.
• Protects hair from pollutant-related dulling and roughness.

How should I use it for best results?

Apply a small amount to wet hair, lather gently from roots to ends, then rinse thoroughly; follow with a complementary conditioner for targeted sealing and smoothing. For very dry hair, alternate with a weekly deep treatment or leave-in hydrator to sustain moisture between washes.

• Work a coin-sized amount into wet hair, increasing for longer lengths.
• Rinse well and pair with Urban Moisture conditioner for best finish.
• Use a weekly mask for extra nourishment on severely dry hair.

Who is this for: shu uemura art of hair Urban Moisture Deep Hydration Shampoo suits anyone with dry, dull, or environmentally stressed hair seeking lightweight but effective hydration. It works well for color-treated, chemically processed, or naturally dry hair types and for urban lifestyles where pollution and buildup can accelerate dryness. If you want cleaner, softer, less-frizzy hair with a healthy-looking shine without extra weight, this shampoo is designed to fit into your regular hair care routine.

Ingredients

AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • LAURETH-5 CARBOXYLIC ACID • COCAMIDE MIPA • GLYCERIN • AMODIMETHICONE • SODIUM CHLORIDE • POLYQUATERNIUM-10 • SODIUM LAURYL SULFATE • PPG-5-CETETH-20 • SODIUM BENZOATE • SODIUM HYDROXIDE • CITRIC ACID • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • SALICYLIC ACID • PEG-60 HYDROGENATED CASTOR OIL • TOCOPHEROL • GLYCINE SOJA OIL / SOYBEAN OIL • ALCOHOL • HEXYL CINNAMAL • HYDROXYCITRONELLAL • CARAMEL • SAFFLOWER GLUCOSIDE • GENTIANA LUTEA ROOT EXTRACT • CORALLINA OFFICINALIS EXTRACT • PHENOXYETHANOL • MORINGA OLEIFERA SEED EXTRACT • SODIUM CITRATE • PARFUM / FRAGRANCE