shu uemura art of hair Nendo Definer Pomade 2.54 oz — Lightweight Clay Pomade, Silky Matte Texture & Workable Hold

shu uemura art of hair Nendo Definer Pomade is a lightweight clay-like pomade that sculpts strands, builds tactile texture and delivers a silky matte finish with a flexible, workable hold.

Inspired by the Japanese concept of nendo (clay), this styling pomade blends pliable hold with texturizing ingredients so you can shape hair, accentuate individual strands and adjust your look throughout the day. The formula works on towel-dried or dry hair and balances style control with a natural, non-greasy appearance. A subtle scent combines amber and creamy musk with delicate florals and a lively touch of red pepper for a modern finishing note.

How will this pomade change my daily styling routine?

Nendo Definer simplifies quick styling by offering instant texture and reshapeable hold—no heavy residue or stiff crunch. You can apply it to damp hair for defined, structured looks or to dry hair for piecey, lived-in texture. It layers well with other products if you need extra volume or shine in specific areas.

• Apply a small amount to damp hair to sculpt and separate strands.
• Use on dry hair for rough, matte definition and rework throughout the day.
• Blend with volumizer or serum in the range for customized finish and control.

What results can I expect on different hair types?

The product is formulated to perform across hair textures: it adds grip to fine hair, tames and defines medium hair, and helps sculpt thicker hair without weighing it down. Because the finish is matte and silky, it reduces shine while maintaining a natural touch. Results depend on amount used and layering with other styling aids.

• Fine hair: adds texture and separation without flattening the roots.
• Medium hair: creates medium hold and visible strand definition.
• Thick/coarse hair: helps control bulk and build shape when used sparingly.

How do I apply Nendo Definer Pomade for best effect?

Start with a pea-sized amount and warm it between your palms before working through hair from roots to ends. For a polished look, smooth on towel-dried hair and comb into place; for a piecey, undone style, rub into dry hair and twist small sections with your fingers. You can rework the style during the day because the hold remains pliable.

• For structure: apply to damp hair, shape, then air-dry or blow-dry on low.
• For texture: apply to dry hair and tousle with fingers for separation.
• To refresh: add a tiny bit to problem areas and reshape—no full reapplication needed.

Is there a scent or ingredients I should know about?

The pomade carries a composed fragrance combining amber and creamy musk with floral notes and a red pepper accent for a warm, contemporary aroma. The styling base focuses on texture and matte finish rather than heavy oils, designed to leave hair feeling soft instead of greasy. If you have fragrance sensitivities, patch-test a small amount before full use.

• Fragrance profile: amber, creamy musk, floral top notes and a red pepper lift.
• Finish: silky matte—minimizes shine while preserving natural movement.
• Application safety: suitable for daily use; patch-test if sensitive.

Who is this for: shu uemura art of hair Nendo Definer Pomade is ideal for anyone who wants a modern, matte textured look with flexible control—men and women with fine to coarse hair who favor natural finishes, stylists seeking a reworkable texturizer, and anyone who alternates between polished and tousled styles. It’s especially useful if you value lightweight, non-greasy products that let you sculpt strands without locking your hair into a single shape.

Ingredients

AQUA / WATER • CERA ALBA / BEESWAX • BIS-DIGLYCERYL POLYACYLADIPATE-2 • VA/CROTONATES/VINYL NEODECANOATE COPOLYMER • TRIBEHENIN • CETEARYL ALCOHOL • PARAFFINUM LIQUIDUM / MINERAL OIL • CETEARETH-33 • PEG-40 HYDROGENATED CASTOR OIL • PROPYLENE GLYCOL • VP/VA COPOLYMER • KAOLIN • CAPRYLIC/CAPRIC TRIGLYCERIDE • PHENOXYETHANOL • PARFUM / FRAGRANCE • AMINOMETHYL PROPANOL • SORBIC ACID • SODIUM BENZOATE • TALC • ETHYLHEXYLGLYCERIN • MICA • CI 77499 / IRON OXIDES • LIMONENE • BENZOPHENONE-4 • CI 77891 / TITANIUM DIOXIDE • BENZYL BENZOATE • ALPHA-ISOMETHYL IONONE • LINALOOL • HEXYL CINNAMAL • CITRAL • BENZYL ALCOHOL • CITRONELLOL • TOCOPHEROL