shu uemura art of hair Izumi Tonic Rice Water Conditioner, 8 oz — Strengthens, Thickens & Hydrates

Shu Uemura Art of Hair Izumi Tonic Conditioner uses Japanese rice water to strengthen fragile strands, reduce breakage and create visibly thicker, smoother hair with luminous shine.

Inspired by yu-su-ru, the Japanese ritual of rinsing hair with rice water, this lightweight conditioner blends Hyogo-sourced rice water with a salon-grade formula to repair and hydrate. It targets weakened fibers and dryness to improve elasticity and manageability without weighing hair down. The scent balances bright citrus top notes and warm base tones for a fresh, refined finish.

How does this conditioner rebuild and protect weakened hair?

The formula supplies amino acids, vitamins and antioxidants from rice water to reinforce the hair fiber and help reduce the appearance of split ends. Regular use helps restore elasticity so strands resist everyday stretching and friction better. It provides reparative support rather than a heavy coating, keeping hair soft while addressing damage.

• Key actives: Japanese rice water rich in amino acids and vitamins
• Restores elasticity and surface smoothness
• Targets breakage-prone areas and split end appearance
• Lightweight conditioning avoids buildup on fine to medium hair

Will this conditioner make hair look thicker and fuller?

The Izumi Tonic improves hair diameter appearance by nourishing the shaft and smoothing the cuticle, which reflects more light and gives a fuller visual result. It’s formulated to plump fragile strands so hair feels denser to the touch. Effects are cumulative with consistent use alongside a strengthening shampoo.

• Visibly increases hair’s thickness look and sheen
• Plumps fragile fibers for fuller texture
• Works well with styling products that enhance body

How lightweight is the texture, and is it suitable for fine hair?

This conditioner is crafted to be very lightweight, conditioning without heaviness or oily residue. Fine and medium hair types benefit from hydration and repair while maintaining natural movement. The salon tip from stylists highlights its suitability for clients who need repair without losing volume.

• Delicate emollients that rinse cleanly
• Preserves volume and natural bounce
• Ideal for daily or regular use on fine-to-medium textures

What does it smell like and how will it fit into my routine?

The fragrance opens with bergamot and lemon, moves into floral heart notes including ylang-ylang and iris, and rests on a warm base of vanilla and sandalwood with a subtle rice water accord. Use after shampooing: apply through ends, leave for a minute or two to let actives penetrate, then rinse thoroughly. For best results, pair with the corresponding Izumi Tonic shampoo and occasional deep care treatments.

• Refreshing citrus top notes for an energizing wash
• Soft floral heart and comforting base for a polished finish
• Easy to incorporate into daily haircare rituals

Who is this for: Shu Uemura Art of Hair Izumi Tonic Strengthening & Thickening Rice Water Conditioner is designed for people with fragile, damaged or thinning-looking hair who want a gentle, salon-quality repair treatment. It’s especially suited to fine and medium textures that need fortifying without weight. Choose this if you want improved elasticity, reduced breakage appearance, and added shine from a formula inspired by Japanese rice-water tradition.

Ingredients

AQUA / WATER / EAU • CETEARYL ALCOHOL • STEARAMIDOPROPYL DIMETHYLAMINE • ISOPROPYL MYRISTATE • GLYCERIN • GLYCINE SOJA OIL / SOYBEAN OIL • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • COCO-CAPRYLATE/CAPRATE • CETYL ESTERS • TARTARIC ACID • CAPRYLYL GLYCOL • SALICYLIC ACID • LINALOOL • LIMONENE • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • BUTYLENE GLYCOL • CITRONELLOL • COUMARIN • ALPHA-ISOMETHYL IONONE • GERANIOL • HYDROLYZED RICE EXTRACT • PARFUM / FRAGRANCE