SHIBUI Violet Toning Shampoo for Blonde & Silver Hair — 12 fl oz, Sulfate-Free with Acai & Hibiscus

SHIBUI Violet Toning Shampoo uses purple pigments plus acai oil and hibiscus to reduce yellow tones and refresh blonde, silver, and highlighted hair.

Keep brassiness from dulling your color with a sulfate- and silicone-free formula designed to gently tone while conditioning. This 12 fl oz shampoo deposits violet pigment to counteract warm undertones, and includes botanicals and a Core 4 Color Care Complex to support shine, strength, and color longevity without synthetic fragrances. It’s formulated to be vegan and uses naturally derived ingredients for a cleaner hair-care routine.

How does this shampoo remove brassiness without over-drying?

The violet pigments in the cleansing base neutralize yellow and brassy hues while the conditioning components help maintain moisture. Instead of stripping strands, the formula balances toning with replenishing oils and extracts so hair feels softer after rinsing.

• Violet color-correcting pigments target warm undertones
• Acai oil and hibiscus extract add moisture and surface smoothness
• Sulfate-free cleanser preserves natural oils while cleansing

What active ingredients improve shine and strength?

SHIBUI combines antioxidant-rich acai and hibiscus for surface conditioning with a Core 4 Color Care Complex to support hair structure and color vibrancy. These ingredients work together to enhance gloss and fortify hair fibers without heavy residues.

• Acai oil delivers shine and lightweight nourishment
• Hibiscus extract helps smooth and soften cuticles
• Vegan tripeptides, oat oil, bamboo extract, and rice seed protein protect color and strengthen strands

Can I use this on all shades of blonde, gray, and white hair?

Yes—this shampoo is formulated to brighten and tone a wide range of light shades, from warm blonde to cool silver. Use frequency depends on your desired level of toning: less often for subtle correction, more often for stronger neutralization.

• Safe for natural, dyed, highlighted, and silver hair
• Adjust use (weekly to every-wash) for intensity of toning
• Works well paired with complementary color-protecting conditioners or treatments

Is the formula clean and suitable for sensitive routines?

SHIBUI Violet Toning Shampoo avoids sulfates, silicones, parabens, and synthetic fragrances, making it a gentler pick for those preferring cleaner formulations. The vegan and naturally derived ingredient list reduces exposure to many common harsh additives while still delivering effective toning and care.

• Free of sulfates, silicones, parabens, and synthetic fragrances
• Vegan and naturally derived ingredients for cleaner routines
• Designed to tone without relying on heavy chemical agents

Who is this for: SHIBUI Violet Toning Shampoo is best for people with blonde, highlighted, gray, or white hair who want to counteract yellowing and maintain cool, bright tones while supporting shine and strength. It suits anyone seeking a cleaner, vegan hair-care option that tones gently without over-drying—ideal for home maintenance between salon color appointments.