SALERM Purple Shampoo for Blonde & Gray — Biokera Fresh Violet 300 ml, Sulfate-Free Toning

SALERM Biokera Fresh Violet is a sulfate- and paraben-free purple shampoo that quickly neutralizes yellow and brassy tones in blonde, gray, highlighted, or bleached hair.

This professional-strength violet shampoo blends botanical pigments and fruit extracts to refresh cool tones between salon visits. Its concentrated formula deposits blue and violet pigments to counteract warm reflections while naturally derived ingredients like açai, lavender, indigo, blackcurrant, and beetroot help condition and enhance shine. Designed for at-home use, the product is easy to apply and can be adjusted from a subtle tone refresh to a stronger correction by changing exposure time.

How quickly does this purple shampoo reduce brassiness?

You can see tonal improvement after a single use; effects depend on hair porosity, starting color, and time left on the hair. Most users rinse after 1–5 minutes: shorter times give mild toning, longer times increase neutralization of yellow and orange shades.

• Rinse after 1 minute for light maintenance or subtle cool-down.
• Leave 3–5 minutes for stronger neutralization on brassy or bleached hair.
• Repeat application if deeper toning is needed, watching for desired shade.

Is this shampoo safe for daily or frequent use?

The formula is free of sulfates (SLES) and parabens, making it gentler than many clarifying toners. Even so, purple shampoos are typically used 1–3 times weekly depending on hair sensitivity and color goals to avoid over-toning or dryness.

• Sulfate- and paraben-free base to reduce harsh stripping.
• Use 1–3 times weekly for maintenance; less if hair is fragile.
• Follow with a moisturizing conditioner when needed to restore softness.

What results should I expect and how should I apply it?

Expect cooler, brighter tones and reduced yellow or orange reflections after proper application. Apply to wet hair, massage into lengths and roots, leave between 1–5 minutes, then rinse. Adjust timing by hair condition and initial brassiness.

• Work into damp hair from roots to ends for even color deposit.
• Rinse thoroughly and repeat only if necessary for deeper toning.
• Combine with color-safe conditioners or masks to preserve moisture and shine.

Which hair types and colors benefit most from this violet shampoo?

This shampoo targets lightened, highlighted, ash, and gray hair that shows unwanted warm tones. It’s formulated to refresh cool shades and help maintain salon color between appointments without aggressive surfactants.

• Blonde, platinum, and bleached hair that needs brass control.
• Gray and silver hair requiring cooler, cleaner-looking tones.
• Highlights and balayage where yellowing can appear over time.

Who this is for: SALERM Biokera Fresh Violet is made for anyone with lightened, gray, or highlighted hair who wants a reliable at-home toning solution. It suits users seeking a plant-forward formula without sulfates or parabens and anyone who prefers adjustable at-home color maintenance to keep cool tones crisp between salon visits. For best results, match application time to your hair’s porosity and initial brassiness, and use a hydrating conditioner afterward if hair feels dry.

Ingredients

Violet formula that brightens and tints the colour. Contains açai, lavender, indigo, blackcurrant and beetroot. Paraben and SLES free.