SACHAJUAN Silver Shampoo — Purple Toner for Blonde, Gray & Highlighted Hair, 7.4 fl oz; Hydrating UV Protection

SACHAJUAN Silver Shampoo is a violet-toned cleanser that neutralizes yellow and brassy tones while adding shine, hydration and UV protection for blonde, gray and highlighted hair.

If your blonde, silver or highlighted hair is developing unwanted warm or yellow tones, a targeted purple shampoo can quickly refresh cool hues without a full salon toner. SACHAJUAN Silver Shampoo uses soft violet pigments combined with the brand's Ocean Silk Technology to balance brassiness, nourish strands and protect color from environmental fading. Its vegan, paraben-free formula is formulated to be used periodically — not daily — to maintain brightness and manageability.

How does this shampoo neutralize yellow and brassy tones?

Violet pigments sit opposite yellow on the color wheel, so they cancel out warm, brassy shades when deposited on pale hair. SACHAJUAN Silver Shampoo contains gentle blue-violet dyes designed to subtly tone hair with short leave-in times, making it suitable for regular maintenance.

• Soft violet pigments reduce yellow and golden cast.
• Leave-on time of 1–2 minutes for light toning, up to 5 minutes for stronger effects.
• Works best on blonde, gray, silver and highlighted hair types.

Will it dry my hair or strip color?

This shampoo is formulated to balance toning with conditioning: instead of overly harsh detergents, it includes Ocean Silk Technology to add hydration and improve texture. The product adds shine while helping hair feel softer, so it tones without leaving strands brittle or overly stripped.

• Ocean Silk Technology helps restore moisture and smoothness.
• UV filter helps protect color from environmental fading.
• Vegan and paraben-free formulation avoids some harsh additives.

How often should I use SACHAJUAN Silver Shampoo and how do I use it?

Frequency depends on your hair’s porosity and the degree of brassiness. Start with once a week and increase to twice weekly only if needed; leaving the product on longer increases toning intensity, so monitor color closely.

• Massage into wet hair and leave for 1–2 minutes for maintenance.
• For stronger toning, leave up to 5 minutes, then rinse thoroughly.
• Use 1–2 times per week or as required based on results.

What additional benefits does this formula offer beyond toning?

Beyond neutralizing unwanted hues, the formula focuses on hair health and color longevity. Ocean Silk Technology helps hydrate and add shine, while a built-in UV filter protects hair color from sun-related fading and environmental stressors.

• Improves shine and apparent hair volume through conditioning agents.
• Includes UV protection to help preserve tone and color integrity.
• Cruelty-free and vegan, aligning with cleaner-beauty preferences.

Who is this for? SACHAJUAN Silver Shampoo is made for anyone with pale, cool-toned, highlighted, gray or silver hair who wants to reduce yellowing and boost shine without aggressive detergents. It suits people seeking a maintenance product to support salon color between appointments, those who prefer vegan and paraben-free options, and users who want added UV protection alongside toning benefits. If you have very dark hair or are trying to dramatically change color, a professional salon service is recommended rather than a purple maintenance shampoo.

Ingredients

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