RUSK Deepshine PlatinumX Violet Shampoo for Blonde & Silver Hair, 12 oz — Gentle Brightening & Anti-Brass Formula

RUSK Deepshine PlatinumX Shampoo is a gentle daily cleanser formulated with Violet 2, wheat protein and botanical extracts to neutralize yellow tones and boost brightness in platinum, silver, gray and blonde hair.

This professional-grade shampoo cleans hair while working to reduce unwanted brassiness and enhance cool, luminous tones. The formula combines color-correcting violet pigment with conditioning ingredients like wheat protein, honey and citrus extracts to help maintain moisture and shine without over-drying. Designed for frequent use, it supports color-treated and naturally light hair by refreshing tone between salon visits.

How does this shampoo reduce yellow or brassy tones?

The product uses a violet-tinted pigment (Violet 2) that counteracts warm yellow hues on the color wheel, visually neutralizing brassiness as you cleanse. Regular use deposits subtle purple pigments while the conditioning components keep hair soft so the color-correcting effect appears even and natural.

• Violet 2 pigment neutralizes yellow undertones for cooler-looking hair.
• Gentle detergents remove buildup that can exaggerate brassiness.
• Wheat protein helps maintain moisture balance, preventing dry, patchy tonality.

Will this shampoo damage color-treated or chemically processed hair?

RUSK Deepshine PlatinumX is formulated for color- and chemically treated hair and aims to be gentle enough for routine cleansing. Instead of stripping dye, the blend of humectants and proteins helps protect hair structure while preserving brightness.

• Gentle daily cleansing avoids harsh sulfate-level stripping.
• Honey and botanical extracts help support moisture and manageability.
• Safe to use between color appointments to refresh tone and shine.

How should I use it for best results?

Apply the shampoo to wet hair, work into a rich lather and rinse thoroughly; repeat if needed for extra toning. For targeted brightening, leave a short application of lather for a minute before rinsing, then follow with a compatible conditioner to seal and soften the hair cuticle.

• Apply to wet hair, lather, rinse; repeat for stronger violet deposit.
• Leave on briefly to intensify toning—avoid overuse to prevent purple residue.
• Follow with a nourishing conditioner to restore smoothness and shine.

What noticeable benefits will I see with regular use?

With consistent use, expect reduced yellowing, enhanced cool tones and improved surface shine. The added wheat protein and botanicals also help hair feel softer and more manageable, making styling easier and color appear fresher.

• Brighter, cooler-looking blonde, silver or platinum tones.
• Softer texture and improved manageability thanks to conditioning agents.
• Less visible brassiness between salon color services.

Who is this for: RUSK Deepshine PlatinumX Shampoo is intended for people with light-colored hair—natural or color-treated—seeking a daily cleansing option that controls yellowing and enhances brightness. It suits those who want salon-quality toning at home, anyone maintaining platinum, silver, gray, white, or blonde shades, and users who prefer professional, cruelty-free haircare formulated to preserve moisture and manageability.

Ingredients

Water (Aqua, Eau), Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, PEG-150 Distearate, PEG-120 Methyl Glucose Dioleate, Sodium Chloride, Glycol Distearate, Fragrance (Parfum), Polyquaternium-10, Propylene Glycol, Tetrasodium EDTA, Citric Acid, Sodium Bicarbonate, Ext. Violet 2 (Cl 60730), Methyl Gluceth-10, Glycerin, Magnesium Nitrate, Honey (Mel, Miel), lsopropyl Alcohol, Lavandula Angustifolia (Lavender) Extract, Citrus Grandis (Grapefruit) Fruit Extract, Citrus Aurantifolia (Lime) Fruit Extract, Citrus Limon (Lemon) Fruit Extract , Citrus Aurantium Dulcis (Orange) Fruit Extract , Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Magnesium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Limonene, Butylphenyl Methylpropional, Linalool.