Redken Brews Texture Pomade for Men — Maximum Hold, Natural Matte Low-Shine (All Hair Types)

Redken Brews Texture Pomade is a crunch-free styling paste that delivers maximum hold with a natural matte, low-shine finish for all hair types.

Designed for men who want durable control without stiffness, this pomade builds texture, separation, and lasting shape. Its mineral salts give instant grip and grit so styles stay in place while appearing lived-in rather than glossy. Whether you prefer a tousled, grungy look or a deliberately messy finish, the formula works on damp or dry hair and washes out without flaking.

How does this pomade create texture without feeling stiff?

The formula blends styling agents with mineral salts to add volume and tactile separation while avoiding the crunchy aftermath many strong-hold products leave behind. It sets quickly yet maintains workable memory so you can reshape throughout the day without flakes.

• Mineral salts provide instant grip and gritty texture.
• Maximum hold system secures styles without hardening into a shell.
• Leaves hair pliable for natural movement and restyling.

Will this work on my hair type and length?

Yes — the pomade is formulated for all hair types and is effective on a range of lengths from short crops to medium, layered cuts. Fine hair benefits from added volume and separation, while thicker hair receives control and definition without weight.

• Fine hair: creates lift and texture without flattening.
• Medium to thick hair: tames bulk and sculpts shape with strong hold.
• Short to medium lengths: ideal for tousled, lived-in styles and fades.

How do I apply it for best results during my morning routine?

Start with a small amount warmed between palms and distribute through damp for more control or dry hair for a rougher, matte look. Work from roots to ends, focusing on areas where you want separation or volume, and build incrementally — a little goes a long way.

• For structured texture: apply to towel-dried hair and blow-dry for volume.
• For gritty, matte finish: apply to dry hair and tousle with fingers.
• To restyle: lightly dampen hands and reshape; product memory helps maintain hold.

What styling results can I expect and how long will they last?

Expect a defined, natural-looking matte finish that resists flaking and holds all day. The high-control formula keeps textured and tousled styles in place without the shine of traditional pomades, offering reliable wear from morning through evening.

• Finish: natural, low shine with smooth touch.
• Hold: maximum control with all-day memory and resistance to flaking.
• Style types: textured crops, messy quiffs, grungy looks, and sculpted separation.

Who is this for? Redken Brews Texture Pomade suits men looking for a high-performance styling product that creates textured, lived-in looks with dependable hold and a matte finish. It's especially useful for those who want control without stiffness — barbers and everyday users alike will appreciate the quick grip, easy restyling, and minimal residue. Ideal as a gift for men who care about grooming, it pairs well with other Redken Brews products for a complete styling routine.

Ingredients

AQUA / WATER, CAPRYLIC/CAPRIC TRIGLYCERIDE, CERA ALBA / BEESWAX, CETEARYL ALCOHOL, BIS-DIGLYCERYL POLYACYLADIPATE-2VA/CROTONATES/VINYL NEODECANOATE COPOLYMER, TRIBEHENIN, CETEARETH-33, ISOCETETH-20, GLYCERIN, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PPG-2 MYRISTYL ETHER PROPIONATE, PHENOXYETHANOL, AMINOMETHYL PROPANOL, CAPRYLYL GLYCOL, ACRYLATES/C10-30, ALKYL ACRYLATE CROSSPOLYMER, SORBIC ACID, PARFUM / FRAGRANCE, SODIUM BENZOATE, METHYL-2-OCTYNOATE, LIMONENE, HEXYL CINNAMAL, CI 19140 / YELLOW 5, CI 14700 / RED 4, LINALOOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, SODIUM CHLORIDE, CI 15510 / ORANGE 4, CITRONELLOL, BENZYL ALCOHOL, CI 42053 / GREEN 3, CI 42090 / BLUE 1