Redken Brews Clay Pomade for Men — High Hold Matte Styling Clay for Fine & Medium Hair, Volume & Texture

Redken Brews Clay Pomade is a high-hold, gritty matte styling clay that adds volume and texture to fine and medium hair while delivering long-lasting control.

Built from a professional grooming lineage that began in 1967, this men’s styling clay is formulated to give effortless, tousled looks without stiffness or white flakes. It’s designed to work on dry or damp hair, providing a natural low-shine finish and added body for hairstyles that need lift, separation, and enduring structure throughout the day.

How does this clay pomade create volume in flat, fine hair?

The formula uses a concentrated clay texture that grips individual strands to create lift and dimension at the roots. Rather than weighing hair down with heavy oils, the product provides lightweight structure so styles appear fuller and more textured without looking greasy.

• Unique gritty clay blend for root lift and separation
• Lightweight hold that builds volume without heaviness
• Works on damp or dry hair for flexible application

What level of hold and finish should I expect from Redken Brews Clay Pomade?

This clay offers a high, long-lasting hold intended to keep styles in place while maintaining a natural feel. The finish is matte and textured, producing a rugged, lived-in look instead of glossy or stiff results.

• Maximum control with no crunchy residue
• Matte, low-shine appearance for casual or structured styles
• No flaking when applied evenly through hair

How do I use it for the best textured, grungy look?

For targeted volume, warm a small amount between your palms and work from roots to ends, focusing on areas that need lift. Apply to damp hair for lighter hold and separation or to dry hair for a stronger, more defined texture; add more product gradually to avoid buildup.

• Start with a pea-sized amount and increase as needed
• Apply to damp for softer texture, to dry for stronger hold
• Layer with a blow-dryer for extra root lift and longevity

Will this clay work with other grooming routines and hair types?

Though optimized for fine to medium hair, the clay is compatible with a variety of styling routines and can complement other Redken Brews grooming products. It plays well with pre-styling sprays, shampoos, and conditioners to enhance manageability and hold.

• Compatible with pre-styling and finishing products
• Suitable for everyday use and quick touch-ups
• Works across most hair textures, especially fine to medium

Who is this for: Men who want a professional-grade styling clay that boosts volume, sculpts reliably, and delivers a matte, textured finish without stiffness or flakes. It’s ideal for those with fine to medium hair seeking a long-wearing, natural-looking style, as well as anyone who prefers low-shine, day-to-night looks and appreciates rooted performance from a trusted grooming brand.

Ingredients

AQUA / WATER, CERA ALBA / BEESWAX, BIS-DIGLYCERYL POLYACYLADIPATE-2, VA/CROTONATES/VINYL NEODECANOATE COPOLYMER, TRIBEHENIN, CETEARYL ALCOHOL, PARAFFINUM LIQUIDUM / MINERAL OIL, CETEARETH-33, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, KAOLIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, AMINOMETHYL PROPANOL, METHYLPARABEN, SORBIC ACID, ISOCETETH-20, ETHYLPARABEN, PARFUM / FRAGRANCE, SODIUM BENZOATE, TALC, DISODIUM COCOAMPHODIPROPIONATE, PROPYLPARABEN, BENZOPHENONE-4, LINOLEAMIDOPROPYL PG-DIMONIUM CHLORIDE PHOSPHATE, Bis-PEG-12 DIMETHICONE BEESWAX, CI 14700 / RED 4, CI 15510 / ORANGE 4, CI 19140 / YELLOW 5, BENZYL SALICYLATE, COUMARIN, LINALOOL, CI 42053 / GREEN 3, LIMONENE, CI 60730 / EXT. VIOLET 2, EUGENOL, DISODIUM EDTA, BUTYLPHENYL METHYLPROPIONAL, CINNAMAL, CI 42090 / BLUE 1