Redken Blondage Purple Shampoo for Blonde Hair, 33.8 fl oz — Tones & Strengthens

Redken Blondage Color Depositing Purple Shampoo is a salon-strength purple shampoo that tones blonde, bleached, and highlighted hair while gently cleansing and helping reduce brassiness.

Created by the professional haircare brand Redken, this 33.8 fl oz formula combines pure violet pigments with salicylic acid, wheat protein, amino acids, and glycerin to lift unwanted yellow and orange tones, support strand strength, and leave hair softer and brighter. It's designed for color-treated or chemically lightened blonde hair that needs toning between salon visits and improved manageability.

How does this shampoo remove brassy or yellow tones?

The shampoo deposits violet pigments that counteract warm yellow and orange tones on blonde hair. Regular use helps maintain a cooler, more neutral blonde shade without overwashing color or relying solely on salon toners.

• Color-depositing purple pigments neutralize brassiness on contact.
• Ultra-pigmented formula provides noticeable toning in one or a few washes.
• Safe for highlighted, bleached, or all-over blonde shades when used as directed.

Will it damage or dry out chemically treated hair?

This Blondage shampoo includes conditioning components like glycerin, wheat protein, and amino acids to help restore softness while salicylic acid targets the hair core for added strength. It cleanses without aggressive stripping, but pairing with a conditioner is recommended for best moisture balance.

• Salicylic acid supports internal strand repair and resilience.
• Glycerin and proteins add smoothness and reduce breakage.
• Follow with a nourishing conditioner for hydration and shine.

How often should I use Redken Blondage to keep blonde tones cool?

Frequency depends on your starting tone and how quickly brassiness appears: many users apply purple shampoo once or twice weekly, while those with stronger warm tones may use it more often for short cycles. Monitor results and adjust to avoid over-toning.

• Start with once per week and increase if brassiness returns quickly.
• For intense correction, use 2–3 washes over a short period, then reduce frequency.
• Rinse thoroughly and use a conditioner afterward to prevent dryness.

Can I use this on all shades of blonde and highlighted hair?

Yes — Blondage is formulated for a range of blonde tones including natural, highlighted, and bleached hair. The violet pigments are effective at neutralizing warm undertones while the supporting ingredients help maintain color vibrancy and hair integrity.

• Suitable for pale platinum to golden blonde and multi-dimensional highlights.
• Works on salon-colored and at-home lightened hair when used as directed.
• Adjust usage based on hair porosity and color intensity for optimal results.

Who is this for: Redken Blondage Color Depositing Purple Shampoo is best for anyone with blonde, bleached, or highlighted hair who wants professional-strength toning between salon appointments. It's a practical option for people seeking to reduce brassy yellow or orange tones, improve manageability, and maintain cooler, brighter blonde color with a formula developed for color-treated hair.

Ingredients

Aqua/Water/Eau, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Sodium Lauryl Sulfate, Parfum/Fragrance, Amodimethicone, Sodium Chloride, Sodium Benzoate, Polyquaternium-7, Polyquaternium-10, Peg-40 Hydrogenated Castor Oil, Ci 60730/Acid Violet 43, Salicylic Acid, Carbomer, Bht, Trideceth-6, Linalool, Arginine, Glutamic Acid, Serine, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Cetrimonium Chloride, Coumarin, Sodium Acetate, Isopropyl Alcohol, Phenoxyethanol, Sodium Hydroxide, Citric Acid.