r.e.m. beauty

r.e.m. beauty Lengthening Mascara — Jet Black, Weightless & Buildable Volume (6 ml)

High-performance beauty made for confident daily results

$80.66

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Why customers choose Auvira Beauty

r.e.m. beauty by Ariana Grande Flourishing Lengthening Mascara in Jet Black is a weightless, buildable mascara designed to lengthen, volumize, and separate lashes while reaching inner-corner hairs for a defined, fanned-out look.

This mascara pairs a sculpted brush with a lightweight, non-clumping formula to create visible length and lift without flaking or heavy buildup. The shade is an intense jet black for high definition, and the formula incorporates naturally derived botanicals intended to support the look and feel of lashes. It’s award-recognized and formulated without microplastics, parabens, silicone, or mineral oil.

How does this mascara create length and lift without feeling heavy?

The formula is engineered to feel light on lashes while layering for more dramatic length. Tiny film-forming agents give each fiber a stretched, elongated appearance without a stiff or cakey finish, making daily wear comfortable.

  • Weightless base that builds in thin layers
  • Jet-black pigment for visible elongation
  • Non-clumping texture that prevents heavy residue

What makes the brush effective at catching every lash?

The wand features a molded shape with bristles spaced to capture and separate lashes evenly. A tapered tip is designed to access small and inner-corner lashes that wider brushes often miss, helping create a fanned-out effect from root to tip.

  • Molded brush with evenly distributed bristles for even coating
  • Tapered end reaches inner corner lashes and lower lash line
  • Brush profile encourages separation and definition without clumps

Which ingredients are included and why do they matter?

r.e.m. beauty blends a selection of naturally derived extracts and powders to support the mascara’s texture and application. Ingredients such as bamboo-derived powder and microalgae are chosen for their natural origin and functional contribution to volumizing and smoothing performance.

  • 100% naturally derived bamboo powder for lightweight texture
  • Tahitian microalgae and triple fruit extracts included for conditioning and a smoother finish
  • Formulated without microplastics, parabens, silicones, or mineral oil

How does it perform during the day and when building intensity?

The mascara is designed to layer reliably so you can go from subtle to bold without clumping or major fallout. It’s reported to be flake-free and easy to build for customized volume while maintaining separation and definition.

  • Buildable coverage allows gradual intensity control
  • Resists flaking and visible fallout during wear
  • Smooth application for even distribution and improved lash definition

Who is this for: This mascara is suitable for anyone seeking a dramatic lengthened lash look with a natural-feeling finish—ideal for people who want precision in hard-to-reach areas, customizable build without clumps, and a jet-black shade for strong definition. It’s also a fit for shoppers prioritizing cleaner formulations and award-recognized performance.

Ingredients

midnight black, 100% naturally derived bamboo powder, tahitian microalgae, triple fruit extracts

FAQ

Q: Is this mascara smudge- and flake-resistant?

A: Yes — the formula is designed to resist flaking and fallout for clean wear throughout the day.

Q: Can I build up the look without clumping?

A: Yes — the weightless, buildable formula layers easily to increase volume and length without clumping.