Purpose Gentle Cleansing Wash soap-free facial cleanser — Pump Bottle 6 fl oz (Pack of 2), oil- and alcohol-free

Purpose Gentle Cleansing Wash is a soap-free, oil- and alcohol-free daily facial cleanser formulated to remove dirt, oil, and makeup while being gentle on sensitive skin.

Designed with dermatologists in mind, this pump-bottle facial wash offers a simple, everyday cleansing routine without unnecessary ingredients. The formula avoids soap, oils, alcohol, gluten, synthetic colors, added sulfates, and animal testing, making it a low-irritation choice for those who want effective cleansing without a heavy ingredient list. It also rinses clean, doesn’t leave residue or clog pores, and is gentle enough to remove eye makeup without stinging.

How will this cleanser fit into my morning and evening skincare routine?

Use the Purpose Gentle Cleansing Wash as the first step both morning and night to remove overnight oils, daytime grime, or makeup. It pairs well with lightweight moisturizers and sunscreens because it leaves the skin feeling clean but not tight, so the next product can absorb properly.

• Pump 1–2 presses onto wet hands or a cleansing cloth.
• Massage gently across face and eyes, then rinse thoroughly.
• Follow with a moisturizer or Purpose Dual Treatment Moisture Lotion SPF 10.

Will this really work for sensitive or dry skin?

The formula was developed with dermatologists to be suitable for all skin types, including sensitive and dry skin, by focusing on effective cleansing without harsh surfactants or drying alcohols. Because it’s soap-free and oil-free, it cleans without stripping natural moisture or leaving greasy residue.

• No soap or added sulfates that can dry skin.
• Alcohol-free to reduce stinging and irritation risk.
• Fragrance-free and no synthetic colors to minimize sensitizers.

Can I use this on my eyes or to remove makeup?

Yes — the Gentle Cleansing Wash is formulated to avoid stinging the eyes, making it suitable for removing eye makeup when used with a gentle touch. For heavy or waterproof makeup, follow with a targeted makeup remover if needed.

• Non-stinging formula for easy eye-area cleansing.
• Removes everyday makeup and residues without rubbing harshly.
• Rinses clean to help prevent residue buildup around lashes.

What ingredients are intentionally left out and why does that matter?

Purpose keeps the ingredient list concise by excluding oils, soap, alcohol, synthetic colors, added sulfates, and gluten. Eliminating these common additives reduces the chance of irritation, minimizes pore-clogging residues, and suits people who prefer minimalist skincare.

• No oils to avoid greasy finishes or pore congestion.
• No soap or sulfates to prevent over-drying and tightness.
• No synthetic colors or animal testing for cleaner formulation standards.

Who is this for: Purpose Gentle Cleansing Wash is aimed at anyone seeking a straightforward, low-irritation daily facial cleanser—especially people with sensitive, dry, or combination skin who want to remove makeup and impurities without harsh detergents or unnecessary extras. It’s a practical option for those who prefer dermatologist-developed products and a short, dependable skincare routine.

Ingredients

Ingredients Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid