Purpose Gentle Cleansing Wash facial cleanser — Pack of 2 6 fl oz pumps, soap-free, gentle for sensitive skin

Purpose Gentle Cleansing Wash is a soap-free, dermatologist-developed facial cleanser that removes dirt, oil, and makeup — including eye makeup — without drying or irritating skin.

This lightweight wash was formulated for everyday use on all skin types, from sensitive to combination. It cleans effectively while leaving skin feeling balanced, not tight, because it contains no soap, alcohol, added sulfates, synthetic colors, gluten, or unnecessary oils. The pump-bottle format makes it easy to use at the sink or in the shower, and the formula is not tested on animals.

How does this cleanser remove makeup and impurities without over-drying?

The formula is designed to lift oil, dirt, and makeup from the skin surface without stripping natural moisture. Gentle surfactants cleanse without harsh drying agents, and the absence of soap and alcohol helps maintain the skin’s natural barrier.

• Soap-free surfactants that cleanse gently
• Removes eye makeup without stinging
• No added sulfates or drying alcohols

Is this safe for sensitive or dry skin?

Yes — Purpose Gentle Cleansing Wash was developed with dermatologists to suit sensitive and dry complexions. It avoids common irritants and contains no synthetic dyes or fragrances that can provoke reactions.

• Formulated for all skin types, including sensitive
• Free of synthetic colors, gluten, and harsh additives
• Non-irritating enough for daily use

Can I use this around my eyes and on my entire face?

The wash is gentle enough for the eye area and effective at removing eye makeup without stinging. Use it as an all-over facial cleanser to simplify your routine while still getting thorough cleansing.

• Won’t sting eyes; suitable for removing mascara and liner
• Pump bottle for controlled dispensing at the sink
• Works well paired with a moisturizer or SPF from the same line

How should I incorporate this into my skincare routine?

Use the cleansing wash morning and night to remove impurities and prepare skin for treatment products. Follow with a lightweight moisturizer or Purpose Dual Treatment Moisture Lotion SPF 10 during the day for added hydration and protection.

• Apply to wet skin, massage gently, then rinse
• Follow with moisturizer or sunscreen as needed
• Compatible with serums and other routine steps

Who is this for: Purpose Gentle Cleansing Wash is intended for anyone seeking a straightforward, dermatologist-developed cleanser that cleans thoroughly without harsh ingredients — ideal for people with sensitive, dry, combination, or normal skin who prefer a minimalist, cruelty-free skincare choice.

Ingredients

Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid