Purpose Gentle Cleansing Bar 6 oz (4-pack) — hypoallergenic, sulfate-free daily cleanser for sensitive and dry skin

PURPOSE Gentle Cleansing Bar is a dermatologist-developed, hypoallergenic soap alternative formulated to gently cleanse all skin types, including sensitive and dry skin.

This solid cleansing bar simplifies your skincare routine by removing dirt, oil, and makeup without harsh ingredients or a heavy residue. Designed with input from dermatologists, it prioritizes mildness: the formula is oil-free, sulfate-free, and not tested on animals. Use it daily—morning and evening—to maintain clean skin without striping natural moisture.

How does this bar clean without drying my skin?

The bar is formulated to lift impurities while maintaining the skin’s natural barrier. Clinical testing shows it is as gentle as water at cleansing, meaning it removes surface oils and makeup without aggressive surfactants that can cause tightness or flaking.

• Sulfate-free surfactant system to reduce irritation
• Oil-free formula that avoids pore-clogging residues
• Dermatologist-developed for minimized barrier disruption

Can people with sensitive or dry skin use it every day?

Yes—the bar is designed for twice-daily use and for those prone to sensitivity or dryness. Its gentle profile helps cleanse without overstripping, so you can incorporate it into your regular morning and evening routines.

• Recommended for daily cleansing: morning and night
• Rinse with warm water and pat dry to preserve moisture
• Hypoallergenic formulation to lower the risk of reactions

What ingredients or types of ingredients are avoided?

PURPOSE avoids several common irritants and unnecessary additives so the bar remains simple and predictable. The absence of oils and sulfates reduces the chance of residue build-up and irritation, and the product is not animal-tested.

• Free from sulfates that can be harsh on sensitive skin
• No added oils that might leave surface film or clog pores
• Formulated without unnecessary fragrances or animal testing

How should I use and store the cleansing bar for best results?

Use the bar with warm water, lather on hands or a washcloth, then apply to face and body as needed; rinse thoroughly and gently pat skin dry. Store the bar somewhere it can air-dry between uses to extend its lifespan and maintain texture.

• Use twice daily—morning and evening—for routine cleansing
• Allow bar to dry on a well-drained soap dish between uses
• Each 6 oz bar in the pack offers multiple weeks of use depending on frequency

Who is this for: PURPOSE Gentle Cleansing Bar is intended for anyone seeking a fuss-free, dermatologist-developed cleanser that works for normal, dry, or reactive skin. It’s a practical choice for people who prefer a solid cleanser without oils or sulfates, shoppers looking to simplify their regimen, and households that value cruelty-free, gentle daily care.

Ingredients

Ingredients: Sodium Tallowate, Sodium Cocoate or Sodium Palm Kernelate, Water, Glycerin, Sodium Stearate, Sorbitol, Disodium Dilinoleate, Stearic Acid, Propylene Glycol, Potassium Tallowate, Sodium Chloride, Fragrance, Potassium Cocoate or Potassium Palm Kernelate, Pentasodium Pentetate, Tetrasodium Etidronate, Potassium Stearate, D&C Yellow 6, D&C Yellow 10.