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Pureology
Pureology Strength Cure Shampoo for Damaged Color-Treated Hair — Sulfate-Free, Anti-Breakage Repair (Concentrated, Vegan)
High-performance beauty made for confident daily results
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Why customers choose Auvira Beauty
Pureology Strength Cure Shampoo is a sulfate-free, vegan shampoo formulated to rebuild weakened, color-treated hair and protect color vibrancy while reducing breakage and split ends.
Designed for over-processed, heat-damaged, or brittle strands, this concentrated salon-grade shampoo lifts away impurities while delivering targeted strengthening ingredients. The creamy lather cleanses without stripping color, and when used as part of the Strength Cure system it supports measurable improvements in hair tensile strength and reduced breakage. Lightweight but nourishing, the formula aims to restore manageability and shine without weighing hair down.
How does Strength Cure Shampoo rebuild damaged hair?
The formula combines anti-breakage technology with conditioning agents that penetrate the hair fiber to reinforce weak spots. Repeated use helps the hair surface feel smoother and look healthier as split ends are sealed and breakage is reduced.
- Concentrated, ZeroSulfate formula for gentle cleansing and longer-lasting product
- Ingredients that target and strengthen weakened keratin bonds
- Rich, creamy lather that nourishes without residue
- Proven system results when paired with the Strength Cure Conditioner
Will it keep color from fading?
Pureology’s Antifade Complex is included to shield dyed hair from premature fading, helping maintain tone and vibrancy between salon visits. The sulfate-free base also avoids the harsh stripping action that can dull color.
- Color-safe, vegan formulation designed for treated hair
- Protects against color washout during regular cleansing
- Maintains shine and clarity of tone with routine use
How should I use it for best results?
Apply a small, dime-sized amount to wet hair, massage gently at the scalp to build a creamy lather, work through to the ends, then rinse thoroughly. For optimal strengthening and protection, follow with Strength Cure Conditioner and finish with Dream Healer Serum as needed.
- Use a little product — the concentrated formula provides over 75+ applications
- Pair with Strength Cure Conditioner for significantly reduced breakage
- Finish styling with recommended serums for added split-end defense
What hair types and damage levels benefit most?
This shampoo is formulated to support fine to medium hair that is brittle, chemically processed, heat-stressed, or prone to split ends. Its lightweight conditioning keeps delicate strands from feeling heavy while addressing weakness and manageability.
- Best for color-treated, bleached, heat-damaged, or over-processed hair
- Suitable for fine through medium hair textures seeking repair and protection
- Vegan and sulfate-free for customers looking for gentle, cruelty-free options
Who is this for: Pureology Strength Cure Shampoo is aimed at anyone with weakened, color-treated hair who wants to improve strength and reduce breakage without sacrificing color. It's a good match for people who prefer concentrated, vegan, and sulfate-free products and who are willing to use a coordinated regimen (shampoo, conditioner, and finishing serum) to achieve the best restorative effects.
Ingredients
AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCO-BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, SODIUM ISETHIONATE, CITRIC ACID, PPG-5-CETETH-20, SODIUM CHLORIDE, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, AMODIMETHICONE, POLYQUATERNIUM-10, CARBOMER, ACRYLATES COPOLYMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, C11-15 PARETH-7, HEXYL CINNAMAL, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LINALOOL, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, CAMELINA SATIVA SEED OIL, TRIDECETH-12, SALICYLIC ACID, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SODIUM BENZOATE, MAGNESIUM NITRATE, BENZYL ALCOHOL, C12-13 PARETH-23, C12-13 PARETH-3, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, POLY(LINSEED OIL), BENZOPHENONE-4, PHENOXYETHANOL, CITRONELLOL, CI 14700 / RED 4, METHYLCHLOROISOTHIAZOLINONE, SORBIC ACID, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE, CI 15510 / ORANGE 4
FAQ
Q: Is Strength Cure Shampoo safe for colored or chemically treated hair?
A: Yes. It’s color-safe and sulfate-free, formulated to protect dye while addressing damage.
Q: How often should I use this shampoo for best repair results?
A: Use at every wash paired with Strength Cure Conditioner; consistent use improves strength and reduces breakage.
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