Pureology Pure Volume Shampoo for Fine, Color-Treated Hair — 9 fl oz, Lightweight Lift & Color Protection

Pureology Pure Volume Shampoo is a lightweight, sulfate-free cleanser that lifts fine, color-treated hair to create visible body and natural movement without stripping color.

Designed for flat, fine hair that needs more fullness, this professional salon formula combines wheat protein and eucalyptus leaf extract with Pureology’s Antifade Complex to protect color while adding lift. The vegan, ZeroSulfate® recipe avoids sulfates, parabens, mineral oil, and animal-derived ingredients, and includes UV-filtering sunflower seed extract and vitamin E to help shield color from environmental fading.

How does this shampoo add volume without weighing hair down?

Pure Volume Shampoo uses a lightweight surfactant system and fortifying wheat protein to thicken individual strands and create root lift. The formula clarifies the scalp and hair, removing product buildup that can flatten fine hair while maintaining softness and manageability.

• Wheat protein temporarily plumps hair fibers for increased body.
• Gentle cleansing removes residue that flattens roots.
• Lightweight texture avoids heavy silicones that weigh hair down.

Will this shampoo protect my hair color while boosting volume?

Yes — Pureology’s patented Antifade Complex is included to preserve color vibrancy during cleansing. The formula also contains sunflower seed extract (a UV filter) and vitamin E to help reduce color-depleting environmental effects, all within a sulfate-free base that’s gentler on dyed hair.

• Antifade Complex helps maintain color payoff over time.
• Sunflower seed extract and vitamin E help guard against UV-related fading.
• Sulfate-free cleansing reduces aggressive stripping of color molecules.

How should I use Pure Volume Shampoo for the best results?

Apply a small, dime-sized amount to wet hair at the scalp, work into a gentle lather, and rinse. For heavier residue or very fine hair, repeat the shampooing step; follow with Pure Volume Conditioner to reinforce lift and movement.

• Concentrate lather at roots to maximize lift.
• Rinse thoroughly and repeat if needed for clarifying.
• Pair with the matching conditioner to lock in volumizing benefits.

What sensory experience and scent should I expect?

Pure Volume Shampoo features Pureology’s aromatherapy blend highlighted by pink grapefruit, wild rose, and cedarwood for a fresh, uplifting scent. The lightweight, salon-quality foam cleans thoroughly without leaving a heavy residue or sticky finish.

• Fresh citrus-floral top notes with warm cedarwood base.
• Light foam that rinses clean while keeping hair soft.
• Formulated for professional results and at-home ease of use.

Who this product is for: Pureology Pure Volume Shampoo is best suited to people with fine, limp, or flat hair who also color-treat their hair and want visible lift without sacrificing color protection. It’s a good match for anyone seeking a vegan, sulfate-free salon-grade solution to add body, clarify roots, and preserve dye vibrancy. If you prefer heavy, silicone-rich formulas, this lightweight approach may feel different, but it’s tailored to boost movement and volume for delicate, color-treated strands.

Ingredients

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE