Pureology Pure Volume Shampoo 33.8 fl oz — Volumizing, Sulfate-Free for Color-Treated Hair

Pureology Pure Volume Shampoo is a lightweight, sulfate-free cleanser that lifts fine, flat, color-treated hair to create visible body and natural movement without stripping color.

Formulated for hair that needs a boost at the roots, this salon-grade shampoo uses wheat protein to add fullness and eucalyptus leaf extract to support scalp health, while Pureology’s Antifade Complex® and UV-filtering sunflower seed help protect color vibrancy. The vegan formula is free of sulfates, parabens, mineral oil, and animal-derived ingredients, making it a gentle everyday choice for maintaining color and building lift.

How does Pure Volume Shampoo add lift without weighing hair down?

This shampoo combines a lightweight cleansing base with wheat protein to expand hair strands and create body. It focuses on removing buildup at the scalp so roots can sit higher, contributing to long-lasting lift without heavy residues.

• Wheat Protein temporarily thickens strands for fuller-looking hair
• Clarifying action removes oils and styling residues at the roots
• Lightweight formula avoids coating hair, preserving natural movement

Will it keep my color looking fresh while increasing volume?

Yes — Pureology infuses its patented Antifade Complex® plus sunflower seed and vitamin E to help shield color from fading factors like UV exposure. The formula is designed for color-treated hair, balancing lift with protection so enhanced volume doesn’t come at the expense of color payoff.

• Antifade Complex® helps maintain salon color vibrancy
• Sunflower seed acts as a UV filter to reduce color-depleting light exposure
• Vitamin E adds antioxidant support for shine and protection

How should I use Pure Volume Shampoo for best results?

Apply a small amount at the scalp, emulsify into a lather, and work the product down toward the ends — focus on cleansing the roots where oil and buildup flatten hair. Rinse thoroughly and repeat if you need extra removal of residue; follow with a volumizing conditioner if desired.

• Use a dime-sized portion for most hair lengths; increase if hair is longer or thicker
• Massage into the scalp to lift and clarify at the root level
• Rinse and repeat for deeper cleansing, then condition mid-length to ends

Is this shampoo suitable for all hair types or only fine hair?

Although optimized for fine, flat hair, Pure Volume Shampoo works well on a variety of hair textures that need more body or lighter cleansing. It’s especially beneficial for people with color-treated hair who want lift without harsh sulfates or heavy ingredients.

• Best for fine or limp hair needing root lift and fuller shape
• Safe for color-treated hair — vegan and sulfate-free
• Can be used by anyone seeking lighter, build-up-free cleansing

Who this is for: Pureology Pure Volume Shampoo is ideal for anyone with fine or flat color-treated hair who wants salon-quality lift and movement while preserving color. It’s also a good pick for customers who prefer vegan, sulfate-free products and want a gentle clarifying wash that supports vibrant color and natural-looking fullness.

Ingredients

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE