Pureology Mess It Up Texture Paste for Color-Treated Hair — Medium Hold, Vegan, Sulfate-Free (2.0 oz)

Pureology Mess It Up Texture Paste is a medium-hold, vegan styling paste that creates soft, touchable texture and glossy finish while helping protect color-treated hair.

Designed for color-treated hair, this paste balances workable control with natural-looking shine. Its sulfate-free, 100% vegan formula uses Vegetable Protein for pliable structure and a patented Antifade Complex® to help maintain color depth. A lightweight aromatherapy blend of tuberose, almond milk, and cedarwood leaves hair smelling fresh without weighing styles down.

How will this paste change my daily styling routine?

Use a small amount to reshape and define hair quickly—no heavy rewetting or blow-drying required. It blends into damp or dry hair for flexible hold that allows movement and easy restyling throughout the day.

• Apply pea-size to dry hair for separation and definition.
• Work into damp hair before air-drying for softer texture.
• Rework with fingers for refreshed style without buildup.

What level of hold and finish can I expect?

Expect medium control that supports shape without stiffness, paired with a subtle shine that reads as healthy hair rather than glossed product. The paste leaves strands flexible so styles remain touchable and adaptable from morning to night.

• Medium hold for shaping layers, crops, and tousled looks.
• Soft, natural shine that enhances color vibrancy.
• No crunchy or sticky residue—hands remain clean to the touch.

Does it actually protect color-treated hair?

While no styling product can prevent all color fading, this formula includes Pureology’s Antifade Complex® plus antioxidant ingredients to reduce environmental stressors. Sunflower seed-derived UV filter and vitamin E help minimize color-draining effects from sun and pollutants.

• Patented Antifade Complex® to support color longevity.
• Sunflower seed UV filter and vitamin E for antioxidant support.
• ZeroSulfate® base and no animal-derived ingredients to respect color integrity and scalp comfort.

How do I use it for different hair lengths and textures?

The paste is versatile across short to medium lengths and works well on fine to thick hair by adjusting amount and technique. Use less for fine or shorter hair and slightly more for thicker or longer lengths; always warm between palms before applying to avoid clumping.

• Fine/short: a rice-grain to pea-size amount for lift and separation.
• Medium/long: a pea-to-nickel-size amount focused at mid-lengths and ends.
• Curly/coarse hair: emulsify more thoroughly and scrunch in for controlled definition.

Who is this for? Pureology Mess It Up Texture Paste is formulated for anyone who colors their hair and wants a flexible, non-stiff styling paste that adds texture, light shine, and supportive color-care ingredients. It’s a good pick for salon-goers seeking vegan, sulfate-free styling with an aromatherapy scent, and for everyday users who prefer touchable finishes without sacrificing color protection.

• B08999ZPGF

Ingredients

AQUA / WATER / EAU, STEARYL ALCOHOL, PEG-40 HYDROGENATED CASTOR OIL, TRIBEHENIN, PVP, PETROLATUM, DIMETHICONE, HYDROGENATED OLIVE OIL STEARYL ESTERS, VP/VA COPOLYMER, POLYACRYLAMIDE, OLETH-10 PHOSPHATE, PHENOXYETHANOL, C13-14 ISOPARAFFIN, PEG/PPG-17/18 DIMETHICONE, PARFUM / FRAGRANCE, CAPRYLYL GLYCOL, POTASSIUM HYDROXIDE, SORBIC ACID, LAURETH-7, TOCOPHEROL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, BUTYLENE GLYCOL, BENZYL ALCOHOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, BENZYL SALICYLATE, LINALOOL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, BENZOPHENONE-4, COUMARIN, CITRONELLOL, LIMONENE, EUGENOL, BENZYL BENZOATE, ANISE ALCOHOL, BHT, CITRIC ACID