Pureology Hydrate Shampoo for Dry or Color-Treated Hair — 8.5 oz, Sulfate-Free Moisturizing, Color-Protecting

Pureology Hydrate Shampoo is a sulfate-free, ultra-creamy shampoo that deeply moisturizes dry or color-treated medium to thick hair while protecting color vibrancy.

If your hair feels brittle, dull, or hard to manage after coloring, this salon-grade formula is built to restore softness and shine without stripping dyes. The 100% vegan formula combines Pureology’s Antifade Complex® with rose extract and green tea to deliver hydration, improve detangling, and maintain long-lasting color. Used with the matching Hydrate Conditioner, it helps amplify moisture and makes styling easier.

How does Pureology Hydrate Shampoo hydrate without damaging color?

The shampoo is free of sulfates, so it cleanses hair gently while minimizing the fading associated with harsh detergents. Antifade Complex® surrounds strands to lock in pigment and moisture, so color stays brighter longer. Rose extract and green tea add conditioning and antioxidant support to help hair appear healthier and shinier.

• ZeroSulfate formulation to reduce color stripping
• Antifade Complex® helps preserve hair dye luminosity
• Botanical extracts support softness and radiant finish

Will it improve manageability and detangling?

Yes — the creamy lather and hydrating actives smooth the hair cuticle, reducing friction between strands and making combing much easier. In clinical use, the system with conditioner improved detangling dramatically, so wet brushing and styling require less effort. The added moisture also reduces breakage from brushing.

• Creates a silky slip to ease comb-through
• Reduces tangles for smoother wet and dry styling
• Supports reduced breakage during detangling

What results can I expect after a few uses?

From the first wash hair feels more nourished and softer to the touch; repeated use renews shine and manageability. When paired with Hydrate Conditioner, you’ll notice a measurable increase in hydration and an overall healthier appearance. Color-treated hair looks less dull and retains vibrancy longer compared with conventional sulfate shampoos.

• Immediate softness and improved smoothness
• Enhanced shine and reduced dry, brittle texture
• Cumulative color protection with continued use

How should I use Pureology Hydrate Shampoo for best effect?

Apply a small, dime-sized amount to wet hair and gently massage into the scalp, spreading the creamy lather down to the ends before rinsing. Focus on cleansing the roots while allowing the formula’s moisturizing ingredients to coat mid-lengths and ends. For optimal hydration and color care, follow with Hydrate Conditioner and use the matching system as part of your routine.

• Use on wet hair; massage into scalp and through lengths
• Rinse thoroughly and follow with Hydrate Conditioner
• Best results when used as a two-step system

Who is this for? Pureology Hydrate Shampoo is designed for people with medium to thick hair that is dry, chemically processed, or color-treated who want salon-level moisture without sulfates. It suits anyone seeking a vegan, professional-strength formula that prioritizes color protection and detangling while delivering visible softness and shine. If you want to maintain vibrant color and reduce dryness with a gentle, plant-forward approach, this shampoo fits daily or regular-use routines.

Ingredients

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT