Pureology

Pureology Hydrate Shampoo for Dry or Color-Treated Hair, 33.8 oz — Sulfate-Free, Moisturizing & Vegan

High-performance beauty made for confident daily results

$208.27

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Why customers choose Auvira Beauty

Pureology Hydrate Shampoo is a sulfate-free, vegan moisturizing cleanser formulated to restore hydration, improve softness, and protect color-treated hair.

This salon-grade, 33.8 fl oz bottle combines rose extract and green tea in a ZeroSulfate® formula to gently lift dirt and oils while locking in moisture and preserving color vibrancy. The texture is rich and creamy, designed to detangle as it cleans so hair feels softer and easier to manage right out of the shower. Ideal for dry or color-treated hair, this shampoo aims to deliver noticeably smoother, shinier strands without stripping pigments or adding harsh ingredients.

How quickly will I see hydration and detangling benefits?

Most users notice improved slip and easier comb-through after the first wash, with progressive softness and shine over subsequent uses. The formula balances cleansing with conditioning agents so moisture is replenished rather than removed.

  • Provides immediate detangling during first shampoo.
  • Delivers up to 3X more moisture versus basic cleansers.
  • Sulfate-free surfactants help retain color and natural oils.
  • Consistent use promotes smoother texture and visible radiance.

Will this shampoo protect my color-treated hair?

Yes — the ZeroSulfate® formula is engineered to cleanse without harsh sulfates that can fade color. Antioxidant-rich green tea and gentle botanicals help preserve pigmentation and reduce the need for frequent color refreshes.

  • Sulfate-free to minimize color stripping.
  • Gentle surfactants cleanse without over-drying.
  • Rose extract and green tea add antioxidant support for hair vibrancy.
  • Salon-quality formula trusted by color professionals.

What texture and scent should I expect in the 33.8 oz bottle?

The shampoo has a creamy, luxurious feel that foams gently and spreads easily through hair. Fragrance notes are soft and floral from rose extract, balanced by fresh green tea accents—designed to leave a pleasant, non-overpowering scent on hair.

  • Rich, lotion-like consistency for easy application.
  • Moderate lather that rinses clean without residue.
  • Light floral-green aroma that complements salon use.
  • Large 33.8 fl oz size reduces refill frequency for households or professionals.

Is this shampoo free from common harsh ingredients and suitable for vegans?

Pureology Hydrate Shampoo is formulated to be 100% vegan and excludes sulfates, parabens, and mineral oils. The cleaner ingredient list helps minimize irritation risk while aligning with cruelty-free and plant-forward preferences.

  • ZeroSulfate® cleansing system — no sulfates.
  • Paraben-free and mineral oil–free formulation.
  • Vegan ingredients and cruelty-conscious production values.
  • Salon-quality performance without harsh additives.

Who is this for: This shampoo is made for people with dry, thirsty hair and anyone who colors their hair and wants to protect its tone and shine. It suits those seeking a high-capacity bottle for at-home or salon use, and for shoppers who prefer vegan, sulfate-free hair care that prioritizes softness, detangling, and color protection without sacrificing performance.

Ingredients

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT

FAQ

Q: Is Pureology Hydrate Shampoo safe for color-treated hair?

A: Yes. It uses a ZeroSulfate®, gentle cleansing system designed to clean without stripping color.

Q: How often should I use this shampoo for best results?

A: Use as your regular shampoo; frequency depends on scalp oil, styling, and color needs—typically 2–4 times weekly.