Pureology

Pureology Hydrate Deep Conditioning Mask for Dry & Color-Treated Hair — Lightweight 72-Hour Moisture & Color Protection

High-performance beauty made for confident daily results

$132.12

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Why customers choose Auvira Beauty

Pureology Hydrate Hair Treatment Mask is a rich, professional-strength deep-conditioning mask that instantly detangles, restores moisture, and boosts shine for dry or color-treated hair.

Designed for hair that needs intense replenishment without weighing it down, this treatment blends hydrating actives and Pureology's Antifade Complex to help preserve color while delivering up to 72 hours of hydration. The formula leaves hair soft, bouncy, and visibly glossy, with a refreshing citrus, patchouli, and lavender scent that enhances the at-home spa experience.

How quickly will I notice softer, more manageable hair?

Most users see improved softness and detangling right after the first use; the creamy mask penetrates the hair fiber to smooth and condition immediately. Over several washes, repeated use helps maintain continuous hydration and easier styling.

  • Instant detangling and slip for easier comb-through
  • Visible shine and softness after first application
  • Continued hydration retained for up to 72 hours

Will this mask protect my color while moisturizing?

Yes — Pureology Hydrate Mask includes an Antifade Complex formulated to help shield color molecules from fading while delivering moisture. It nourishes without dulling pigment, helping color-treated hair stay vibrant between salon visits.

  • Specifically formulated for color-treated hair safety
  • Antifade Complex helps extend color vibrancy
  • Lightweight finish avoids buildup that can mute color

How should I use the treatment for best results?

Apply to clean, towel-dried hair from mid-lengths to ends, leave on for 3–5 minutes for a quick boost or 10–15 minutes for deeper conditioning. Rinse thoroughly and style as usual; weekly or biweekly use suits most dry or color-treated routines depending on hair porosity and needs.

  • Use after shampoo on damp hair for optimal penetration
  • Adjust leave-in time for light maintenance or intensive repair
  • Pair with Pureology Hydrate shampoo/conditioner for best upkeep

Does the mask feel heavy or weigh hair down?

The formulation is designed to be intensely hydrating yet lightweight, so it restores moisture without leaving hair greasy or limp. It leaves hair bouncy and manageable, suitable for fine to medium textured color-treated strands when used as directed.

  • Lightweight finish keeps natural movement and volume
  • Rinses clean to preserve style shape and body
  • Ideal for restoring softness while maintaining lift

Who is this for: Pureology Hydrate Hair Treatment Mask is made for anyone with dry, dehydrated, or color-treated hair who wants an effective deep conditioner that both restores moisture and protects color. Choose this mask if you need instant detangling, long-lasting softness, and added shine without heaviness — ideal for weekly pampering or targeted repair treatments.

Ingredients

1218499PR6 - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • STEARAMIDOPROPYL DIMETHYLAMINE • ISOPROPYL MYRISTATE • CETYL ESTERS • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • TARTARIC ACID • PARFUM / FRAGRANCE • BENZYL ALCOHOL • CAPRYLYL GLYCOL • SALICYLIC ACID • LINALOOL • TOCOPHEROL • CAMELLIA OLEIFERA SEED OIL • BUTYLENE GLYCOL • PANTHENOL • CARVONE • GERANIOL • LIMONENE • CITRUS AURANTIUM PEEL OIL • HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT • POGOSTEMON CABLIN OIL • BETA-CARYOPHYLLENE • GERANYL ACETATE • LAVANDULA OIL/EXTRACT • ETHYLHEXYL SALICYLATE • CITRUS LIMON PEEL OIL • CITRIC ACID • CI 17200 / RED 33 • CI 42090 / BLUE 1 (F.I.L. N70064125/1).

FAQ

Q: How long should I leave the Pureology Hydrate Mask on?

A: Leave 3–5 minutes for a quick boost or 10–15 minutes for deeper conditioning, then rinse thoroughly.

Q: Is this mask safe for color-treated hair?

A: Yes. It contains Antifade Complex to help protect color while restoring moisture and shine.