PURE'AM Gentle Face Wash Amino Acid Cleanser with Salicylic Acid — 120ml, Low-pH Foaming, Oil-Control & Pore-Clarifying

PURE'AM Gentle Face Wash is a low-pH, amino-acid foaming cleanser with salicylic acid designed to clarify pores, balance oil, and support the skin barrier without harsh stripping.

This Korean-formulated facial cleanser combines mild, fruit-derived amino acid surfactants with salicylic acid, plant extracts, prebiotics, and postbiotics to deliver a clarifying yet hydrating daily wash. It produces a soft micro-foam that lifts oil, makeup residue, and dead skin cells while aiming to preserve natural pH and the skin’s microbiome. The formula avoids fragrances, sulfates, parabens, silicones, and animal-derived ingredients, making it a gentle option for routine use.

How does this cleanser unclog pores without over-drying?

PURE'AM pairs low-irritant amino-acid cleansers with salicylic acid, a lipid-soluble exfoliant that penetrates pore openings to help loosen oil and debris. The micro-foaming action lifts impurities while hydrating components and pre/postbiotics help maintain moisture and barrier integrity.

• Salicylic acid helps dissolve sebum and dead skin buildup.
• Amino-acid surfactants cleanse gently, minimizing barrier disruption.
• Micro-foam reaches pores without aggressive scrubbing.
• Prebiotics and postbiotics support the skin’s protective microbiome.

Is this safe for sensitive or acne-prone skin?

The formulation emphasizes mildness and barrier support, using antioxidant-rich botanical extracts like tea tree, mugwort, and houttuynia alongside hydrating ingredients to soothe irritation. It is free from common irritants such as artificial fragrance and sulfates; however, anyone with pronounced sensitivity should patch-test before regular use.

• No artificial fragrances, parabens, sulfates, or silicones.
• Soothing plant extracts provide antioxidant support.
• Hydrating ingredients help prevent tightness after cleansing.
• Patch test recommended if you have very reactive skin.

How should I use PURE'AM for best results in my routine?

Use the cleanser twice daily—morning and evening—for consistent removal of dirt, excess oil, and makeup. Apply a small amount to damp skin, work into a soft lather, massage gently for 30–60 seconds, then rinse thoroughly and follow with toner, serum, and moisturizer appropriate to your skin type.

• Wet face, dispense a pea-to-dime-sized amount into palms.
• Massage into skin in circular motions for about 30–60 seconds.
• Rinse fully with lukewarm water and pat dry.
• Finish with targeted skincare (hydrant and/or actives) as needed.

What are the key ingredients and what do they contribute?

The formula centers on amino-acid surfactants and salicylic acid for gentle cleansing and exfoliation, complemented by botanical extracts and microbiome-supporting ingredients. Each component is selected to remove impurities while aiding hydration and calming the skin.

• Amino-acid surfactants: mild cleansing without pH disruption.
• Salicylic acid: supports pore clearing and exfoliation.
• Tea tree, mugwort, houttuynia: antioxidant and soothing benefits.
• Prebiotics/postbiotics: help maintain a healthy skin microbiome.

Who this product is for: PURE'AM Gentle Face Wash is suited to people seeking a daily Korean-style cleanser that balances oil control with gentle hydration. It fits acne-prone and combination skin types that need effective pore cleansing without aggressive stripping, as well as anyone who prefers fragrance-free, vegan, and cruelty-free skincare. If you use actives like retinoids or strong acids, introduce this cleanser gradually and monitor skin response to ensure compatibility.