Pure Ziva Smokey Plum Matte Single Eyeshadow — Deep Violet-Brown, Talc & Paraben Free

This single-pan eyeshadow delivers a rich, opaque smokey plum shade designed for effortless blending and long-wear color payoff. Formulated to be talc-free, paraben-free, and cruelty-free, the compact is made in the USA and offers a clean option for building both everyday and evening looks. The matte finish provides versatile depth whether used alone, layered, or as a base for other shades.

How intense is the color and how does it apply?

The Smokey Plum shade offers concentrated, opaque color from the first pass, yet it is easy to diffuse for softer transitions. Its pressed-powder texture picks up evenly on brushes and fingertips, permitting both bold, smoky looks and subtle definition depending on application pressure.

• Highly pigmented matte plum-brown with strong coverage
• Smooth, blendable pressed powder that layers without patchiness
• Good adhesion for crease definition and outer V intensity

Will this eyeshadow work for sensitive skin or clean-beauty routines?

Pure Ziva formulated this single without talc and parabens, reducing common irritants for sensitive skin types. While it follows clean-beauty principles and is cruelty-free, always patch-test if you have specific sensitivities or allergies.

• Talc-free and paraben-free for fewer potential irritants
• Cruelty-free manufacturing and ethical sourcing standards
• Proudly made in the USA with quality controls

How can I use this matte plum shade in different looks?

This color is versatile: use it as a single-shade smoky eye, deepen the outer corner of a neutral daytime look, or blend it into the crease to add warmth under cooler hues. It also works well as liner when applied with an angled brush for a softer, smudged effect.

• Apply wet or dry for variable intensity—dry for everyday, damp for richer payoff
• Layer under shimmer shades to intensify contrast and depth
• Use with a small angled brush as a soft, long-lasting liner

How long will the color last and what brushes work best?

When paired with a primer or a slightly tacky base, the pressed powder holds well on lids and resists creasing for extended wear. Brushes with dense, natural or synthetic bristles pick up pigment efficiently and give you control for packing or blending the shade.

• Pairs with eyeshadow primer for longer, crease-resistant wear
• Use a flat shader brush to deposit color; a fluffy blender for soft edges
• Apply with a damp brush for deeper, liner-like intensity

Who is this for? This single-pan Pure Ziva Smokey Plum matte eyeshadow suits makeup lovers who want a deep, wearable plum-brown without talc or parabens. Ideal for anyone building a custom palette, creating smoky evening looks, or adding dimension to neutral routines—especially those who prioritize cruelty-free, USA-made cosmetics.

• Single color pans you'll actually use and love
• Ethical & Clean Makeup: Paraben-Free, Cruelty-Free, & Talc-Free
• Proudly made in the USA

Ingredients

Mica, Boron Nitride, Synthetic Wax, Polyethylene, Isoeicosane, Silica, Caprylic/Capric Triglyceride, Polyisobutene, Kaolin, Magnesium Stearate, Dimethicone, PTFE, Hydrogenated Lecithin, Maltodextrin, Titanium Dioxide CI 77891, Iron Oxide CI 77499, Iron Oxide CI 77491, Ultramarines Blue CI 77007, Iron Oxide CI 77492, Bismuth Oxychloride CI 77163, Manganese Violet CI 77742, Carmine CI 75470, Yellow 5 Lake CI 19140, Chromium Hydroxide Green Cl 77289, Zinc Oxide Cl 77947, Chromium Oxide Greens CI 77288, Blue 1 Lake CI 42090, Tin Oxide CI 77861.