PURE NATURE LUX SPA Keratin Shampoo 16 fl oz — Sulfate-Free Strengthening for Damaged, Color-Treated Hair

PURE NATURE LUX SPA Keratin Shampoo is a sulfate-free, keratin-infused cleanser designed to rebuild strength, reduce split ends, and gently cleanse color-treated or chemically processed hair.

This shampoo combines keratin proteins with a gentle, sulfate- and paraben-free base to help restore resilience to dry, brittle, or thinning hair while preserving color. Formulated for everyday use, it aims to detangle, add body, and smooth frizz without stripping natural oils, making it suitable for a wide range of textures and treatments, including perms and color services.

How does this keratin shampoo help damaged or dry hair?

The keratin in the formula targets weakened areas of the strand to improve tensile strength and reduce breakage. Regular use can make hair easier to comb and less prone to splits, while the mild surfactants cleanse without over-drying.

• Keratin proteins help reinforce the hair cortex to resist snapping.
• Moisture-balancing ingredients reduce frizz and improve smoothness.
• Detangling action decreases mechanical damage from brushing.

Is it safe for color-treated or chemically processed hair?

Yes — the sulfate-free formula is gentle on dyed and chemically altered hair, helping to preserve color vibrancy and preventing premature fading. It’s also designed to be safe for permed hair, supporting strand integrity after chemical services.

• No sulfates to prevent harsh stripping of pigments.
• Free of parabens and cruelty-free testing standards.
• Formulated to cleanse without disrupting salon treatments.

Will this shampoo help with thinning or fine hair?

The strengthening action adds body and reinforces fragile strands, which can create the appearance of fuller, healthier hair over time. While not a medical treatment for hair loss, its fortifying and volumizing effects make thinning hair look thicker and feel stronger.

• Strengthens from root to tip to reduce breakage-related thinning.
• Lightweight foaming helps add lift without weighing hair down.
• Suitable for daily use to maintain consistent results.

How should I use the shampoo for best results?

Apply to wet hair, lather gently, and focus on the scalp and mid-lengths where oil and product build-up occur. Rinse thoroughly and follow with a conditioner or leave-in treatment for added split-end control and softness.

• Use a nickel- to quarter-sized amount depending on hair length.
• Massage for 30–60 seconds to activate keratin and cleansing agents.
• Pair with a matching conditioner for optimal repair and smoothness.

Who is this for: PURE NATURE LUX SPA Keratin Shampoo is intended for anyone seeking a gentler, strengthening daily cleanser — ideal for dry, damaged, color-treated, chemically processed, or thinning hair. It suits both men and women who want to reduce breakage and split ends while maintaining color and managing frizz, and it appeals to shoppers who prefer sulfate- and paraben-free, cruelty-conscious haircare. The 16 fl oz bottle offers salon-friendly supply for regular use, whether you’re rebuilding compromised strands or simply maintaining healthier-looking hair.

Ingredients

Water, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Cocamide Methyl Mea, Hydroxyethyl Urea, Hydrolyzed Keratin, Hydrolyzed Collagen Pg-propyl Methylsilanediol, Sodium Lauroyl Hydrolyzed Silk, Ppg-3 Caprylyl Ether, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Parfum, Peg-120 Methyl Glucose Dioleate, Disodium Edta, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Acrylates/c10-30 Alkyl Acrylate Crosspolymer, Ammonium Chloride, Panthenol (Vitamin B5), Etidronic Acid, Triethanolamine, Allantoin, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone