Pure Brazilian Anti-Frizz Daily Shampoo, Salt-Free Color-Safe 13.5 oz — Keratin & Argan Oil for Smooth Shiny Hair

Pure Brazilian Anti-Frizz Daily Shampoo is a salt-free, color-safe cleansing treatment that smooths frizz and nourishes hair with keratin, argan oil and açaí.

This shampoo is formulated to act like a gentle treatment every time you wash, protecting color and reducing frizz without stripping natural moisture. It blends keratin to strengthen cuticles, argan oil and cocoa seed butter for softness, plus açaí and vitamins to help hair look shinier and more manageable. The scent and salon-inspired texture make it easy to incorporate into daily routines for consistent results.

How does this shampoo reduce frizz while cleaning hair?

The formula avoids harsh salts and detergents that can dry the hair, instead using milder surfactants and conditioning agents that maintain moisture balance. Keratin helps smooth the cuticle while emollients like argan oil and cocoa seed butter lock in softness, so strands move together instead of catching and puffing.

• Salt-free surfactants that cleanse without over-drying
• Keratin to reinforce and smooth cuticle structure
• Argan oil and cocoa seed butter for sustained moisture
• Light conditioning actives to reduce static and flyaways

Is this product safe for color-treated or chemically processed hair?

Yes—this shampoo is labeled color safe and designed to be anti-stripping, so it helps preserve vibrancy between salon appointments. The gentler ingredients and protective proteins help minimize premature fading while still removing buildup and environmental debris.

• Color-safe, non-stripping formulation
• Keratin and nutrients that support chemically treated hair
• Helps maintain shine and tone after coloring
• Suitable for routine use to extend salon results

How will it affect hair strength, shine, and styling time?

Regular use helps strengthen weakened strands through keratin and vital nutrients, reducing breakage from brushing and heat. Improved cuticle alignment produces more reflected light, so hair appears glossier. As tangles and frizz decline, styling becomes faster and requires less heat or product buildup.

• Fortifies strands to reduce snap and split ends
• Enhances surface gloss for visible shine
• Reduces frizz and tangling for quicker styling
• Lightweight finish that won’t weigh hair down

How should I use this shampoo for best results?

Apply to wet hair, massage into scalp and through lengths to distribute the treatment-like formula, then rinse thoroughly. For more smoothing effect, follow with a complementary Pure Brazilian conditioner or leave-in to lock in moisture and protect during styling. Frequency depends on hair type—daily for oily or frizz-prone hair, or every other wash for drier textures.

• Wet hair, lather at roots, work through ends, then rinse
• Pair with matching conditioner for maximum anti-frizz benefit
• Adjust wash frequency by hair oiliness and environmental exposure
• Use a heat protectant before heat styling for added defense

Who is this for: Pure Brazilian Anti-Frizz Daily Shampoo is aimed at people seeking a daily-use cleanser that tames frizz and preserves color while strengthening hair. It suits anyone with unruly, dry, chemically treated, or color-treated hair who wants a salon-inspired routine at home. If your priority is gentle cleansing plus visible smoothing and improved manageability without harsh salts, this formulation is designed to fit into your regular care and styling workflow.

Ingredients

Water (Aqua/Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Cocamide Mea, Decyl Glucoside, Cocamidopropyl Hydroxysultaine, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Fragrance/Parfum, Amodimethicone, Glycol Distearate, Polyquaternium-7, Methyl Gluceth-20, Mangifera Indica (Mango) Seed Butter, Orbignya Oleifera Seed Oil, Theobroma Grandiflorum Seed Butter, Cinnamidopropyltrimonium Chloride, Glycereth-26, PPG-5-Ceteth-20, Sodium Lauroyl Sarcosinate, Propylene Glycol, PEG-55 Propylene Glycol Oleate, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Polyquaternium-10, C11-15 Pareth-7, Laureth-9, Trideceth-12, Tetrasodium EDTA, DMDM Hydantoin, Citric Acid.